~ Directed by Rajkumar Hirani, the new ad campaign features KanganaRanaut ~
May 30, 17.24 PM IST || Pocket News Alert
Chandigarh, 30thMay 2016: MebelKart, one of India’s leading online furniture marketplace today launched a new ad campaign across TV and digital platforms. The TVC featuring Kangana Ranaut showcases the “Ease of Buying Furniture” through their mobile application and getting them home delivered in one click.
Conceptualized by Rajkumar Hirani Films, AskMe and MebelKart team, the campaign is going live on television today. The idea behind this TVC is to create a space in the furniture category highlighting the ease of buying furniture by just sitting at home and ordering. The story is told from the perspective of a tech-savvy new age girl who uses technology to her advantage. She convinces her strict father and hoodwinking him that she was looking for furniture the entire day in her own impish way.
Speaking on the occasion, Rahul Agrawal, Co-founder and CEO, MebelKart said, “There is a huge problem of service, warranty, design availability, cost effectiveness and brand absence in furniture market which is primarily unorganized. Our aim is to remove these hassles through technology and speed its growth by focusing on mobile sales, augmented reality-based app and the services market.”
“Home furniture market of India has observed a steady evolution over the past decade with a shift in customer perception to choose organized brands instead of developing furniture products from carpenters. The increase in knowledge about designs, wood materials and pricing schemes has propelled the Indian customer to choose more branded products.” said Manav Sethi, Group CMO & Head Digital Strategy, AskMe.
AskMe holds a majority stake in the online furniture marketplace MebelKart. With furniture being available at AskMe.com now, one does not have to travel around to choose their furniture, instead all they need to do is browse through the wide range of furniture at AskMe. This is precisely what the advertisement suggest, with added flavor of Kangana’s acting skill.
Karan Narvekar, Creative Director said, “Our interpretation of ‘Ease of Buying Furniture’ was quiet interesting and the campaign is completely based on hassle free shopping experience starting from search to the delivery of the product. It reflects the idea of designing every home in India at the most affordable prices with best services.”
To view the advertisement, please follow the link: https://youtu.be/TzIKzXJwn3A
About MebelKart
MebelKart is among the top four major players in the online furniture market from last 3 years with having 500 footprints. It is conceptualized to make the life of the Customers easier. With over 2,50,000 furniture products to choose from across 20,000 pin codes in the country, MebelKart is focused on providing its Customers "a world class experience" in Furniture retail. Formed by Industry professionals from IIT's and BITS, the Company aims to bring transparency into the system of Furniture selling through the use of technology.
MebelKart recently launched a modular kitchen category in Bangalore and will soon come out with an interior designer marketplace with collaboration with over 27,000 interior designers across the country.
About AskMe
AskMe, the flagship product from GetitInfomedia, is an online search platform to provide information across merchants, deals, classified and commerce. These services are also available on 0444444444 (0-ten times 4) across India. AskMe enables SMEs to be discovered and increase their business through online transactions & discovery. Merchants can also post their deals on AskMe through web & voice.
Formally launched in July 2014, AskMe is available 24X7 for consumers across all major cities in India. It’s available across Android & IOS mobile app, wap, web & voice. Some of the largest searched categories on ASKME include Restaurants, Spa & Salons, Taxi Services, Courier Services, and Jobs etc.
GetitInfomedia also has an online platform for SMEs to sell their products, called ASKMEBazaar. It allows merchants to create an online store and list their products in a virtual market place. ASKMEBazaar manages delivery to payment collection once anybody transacts on the platform.