May 18 2016, 14.12 PM IST || Pocket News Alert
Bangalore India’s leading value fashion brand, MAX kick starts the fifth edition of the highly anticipated Max Kids’ Fest across 8 cities.
This season’s kidswear collection is full of happy cheerful colours like rust orange, cobalt, sunshine yellow, chalky pastels, indigos and fuchsia. Trends inspired from the tales of the ocean, pearls and incandescent sequins, tropical, fruity and bandana prints adorn the range. The tropical trend has a new take with green leaf camo prints and denim blues. As for boys, look out for The Jungle Book inspired tees which is a special release along with the most anticipated movie of the year. Apart from this, dip dyed tees, all over prints and colour blocking is what our summer collection talks about. The inspiration for the collection comes from surfing, street skating, varsity and cityscape.
Max_Ivory Jumpsuit with Pineapple Print. _ Rs 449
Max_Lime Green and Blue Printed Sleeveless Kurta. _ Rs 799
Max_White Printed T-Shirt. _ Rs 299
Max_White Tiered Dress with Attached Jacket. _ Rs 1699
To complement the kids, the mothers can spruce up their summer wardrobe with the range of fruity chalky tones, where pops of yellow & soft pinks are the perfect antidote for the hot weather. This summer, what’s old is new. Just in time for warmer weather, retro boho trends are getting revamped and brought into the modern day through free flow silhouettes with attention to detail. Also Taking inspiration from the exotic Cuban flora, a burst of whimsical flowers and ancient indigo dyes and techniques, womenswear has a little of everything for everybody this season.
Our summer collection for mothers is an amalgamation of various techniques and prints inspired from different parts of the world. From Japanese resist dyeing technique to age old ikat designs, this season is a seamless blend of asymmetric silhouettes, stylized prints and the essence of traditional indigo hues with playful accents. An embroidered “chikankari kurta” in fun summery colours is one to crave for this season. One can pair them with dhoti pants or flare bottoms to give that air of elegance.
About MAX:
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘Latest fashion at great Value’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 290 stores across 16 countries and in India, Max has more than 130 stores across 50 cities. The brand plans to have a network of 150 stores in India by the end of FY 16-17.