May 02, 16.31 PM IST || Pocket News Alert
The new ready-to-eat cereal from Special K portfolio provides goodness of oats, wheat, rice
& the great taste of honey
Mumbai, May 2, 2016: Kellogg’s Special K brand believes in inspiring women to get back to life and do things they always love to do. To do the same, the brand believes in providing the best in breakfast that one needs to feel their best. Taking this intent forward, Kellogg’s Special K has launched Special K Multigrain & Honey which is a mix of ingredients that are a source of fibre and protein that is not just nourishing but delicious as well. This new ready-to-eat cereal consists of flakes made of wheat, rice and oats, coated with delightful taste of honey and mixed with rolled oats. It is a true ally for women who want to have a nourishing and delicious breakfast having only 2% fat and with no added preservatives. Apart from this, the naturally low fat, low cholesterol and 100% vegetarian cereal makes it a great offering.
Women often play a tug-of-war between the need for prudent or nutritious options and cravings for something tasty. Special K Multigrain & Honey delivers the perfect taste which enriches and delights the consumers in their weight management journey.
Harpreet Singh Tibb, Director of Marketing, Kellogg India added, “Our aim is to have Special K Multigrain & Honey become a breakfast ally to consumers, offering them a delicious and nourishing option without having to compromise on taste. It adds to the portfolio of Special K with one more great food option for which consumers have shown a great liking towards in our research.”
Special K Multigrain & Honey, is available in 435 gm SKUs priced at Rs 179 /-
*Eating breakfast every day is the first step in the journey towards weight management. Kellogg’s Special K is a 98% low-fat breakfast option that as part of a low fat well-balanced diet and a regular exercise regime can partner women in their weight management journey. It is enriched with eight essential vitamins and is a source of protein and fibre.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of 13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better DaysTM global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.
In India, Kellogg is primarily focused on educating the Indian consumers about the importance of breakfast as a great start to the day and enlightening them about the benefits of cereal as part of a balanced breakfast. Kellogg is known for its flagship brand Kellogg’s Corn Flakes® with its range of five variants positioned to all members of the family. Kellogg’s CHOCOS® with its four variants and Kellogg’s Honey Loops® are positioned to kids. The company’s portfolio in India also includes Kellogg’s Special K®, Kellogg’s Special K Multigrain & Honey; Kellogg’s All Bran Wheat Flakes®; four variants of Kellogg’s Muesli®, Kellogg’s Oat-bites® and the Kellogg’s range is available in affordable packs priced at Rs. 10 and Rs. 5. Kellogg forayed into the hot cereal segment in India with the launch of Kellogg’s Oats® and Kellogg’s DaliyummTM. Today, Oats portfolio also includes three savoury oats variants namely Tomato Salsa, Green Pudina and Simply Pongal.
To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. For Kellogg India specific information, visit www.kelloggs.in