Bangalore, May 21, 2016: Cricket in India is a religion and Indians follow it devotedly. Men are as much of its followers and women are but on Indian television and commercials we see only men, of all ages and background, cheer on their favourite team. Why do we follow such clichés? Why are women not shown cheering with as much gusto and enthusiasm? Enter Housejoy’s latest video which intends to break the stereotype.
As the cricket frenzy catches the nation by storm Housejoy, the leader in home services category in India, releases a video on cricket that show both men and women watching cricket. The difference is that they show women enjoying cricket in their own style! In the ad, women are seen enjoying beauty services at their home while watching cricket.
So, this IPL season, sit back, relax and let Housejoy pamper you. Because #ShesTheFan
The film has been directed by Saad Khan, founder and creative head of Centerstage. He is Bollywood and Hollywood Director.
Nikhil Kumar, Head of Marketing-Housejoy says, “Being the leader in beauty services at home, we have received many requests this season. Women love to order our beauty services and get pampered at home while watching cricket with friends/family. Strangely this insight has never been showcased on any cricket ad or spots who mainly reflect it as a game only viewed or enjoyed by men of all ages across the country. Since IPL is the flavour of the season, we decided to feature this unique consumer insight in this video.”
Talking about the film, Saad Khan Creative Director at Centrestage says, “Women enjoying cricket hasn’t been depicted before and with this film we really wanted to celebrate women. We have tried to bring an emotional aspect to the film and show the love of cricket from the nation. It was great to work with these lovely bunch of ladies who really know how to have fun.”
Here is the video - https://www.youtube.com/watch?v=0W1xJ0hcx3E&feature=youtu.be
Credits
Creative Agency: Centrestage
Director: Saad Khan
Script Writer: Ajay Bhaskar
Script Supervisor: Centerstage
About Housejoy:
It is the leading provider in the home services space. They are pioneers in providing high-quality on demand residential services, supported by a team of dynamic, capable and trusted professionals. Housejoy launched in January 2015 to provide an aggregation of services to customers ensuring punctuality, quality and reliability. They perform a wide variety of services ranging from maintenance and home repairs to high quality plumbing, electrical services, home cleaning and computer repairs. Housejoy additionally offers specialized services in beauty and in-house bridal make-up and are expanding their service portfolio. Housejoy will also take care of your laundry and dry cleaning, with pickup and delivery right at your door step. Within a short time, Housejoy is operational in 13 cities across the nation and has raised 4 $Million funding in series A from Matrix Partners and has raised 23 $Million in series B led by Amazon and included new investors Vertex Ventures, Qualcomm and Ru-Net Technology Partners. Housejoy also roll out its iOS app this January.
They extended its dominance in the industry by acquihiring MyWash, an on-demand dry cleaning and laundry company at an undisclosed amount in February, 2016. Soon after this, the company acquired Orobind, an 'at-home' personal fitness tech startup at an undisclosed amount. This move helps Housejoy further strengthen its fitness offering and offer a highly differentiated experience to its customers.