May 13, 08.57 AM IST || Pocket News Alert
New Delhi, May 12, 2016: GSK Consumer Healthcare has re-launched the country’s much-loved health food drink Horlickswith 2X Immuno Nutrients*. The new and improved Horlicks is enriched with immunity supporting micro-nutrients that support the body’s natural defence mechanism. Horlicks, one of the leading Health Food Drink (HFD) is a great combination of natural food nutrients and 23 essential nutrients, and is clinically proven to make children Taller, Stronger, Sharper.
The recommended daily requirement of children for nutrition may not be met by daily diet. This is true for even urban kids who despite consuming their regular food suffer from hidden hunger. This can in turn impact their immunity and thereby growth. Since immunity plays a big role in overall growth and development of an individual, Horlicks has taken up this cause in its upcoming campaign- Immunity. Horlicks has increased the quantity of two key immunity nutrients like Vitamin D and Selenium by 2 times to ensure that 2 cups of Horlicks everyday provides 100% RDA of immunity nutrients.
Talking about the new product, Mr. Prashant Pandey, Head of Marketing for Nutritional & Digestive Health, GSK Consumer Healthcare says, “Science forms the core of our product portfolio that ensures we are relevant all the times and are able to address the nutritional needs of consumers. The new & improved Horlicks now has 2X Immuno Nutrients* scientifically proven to support immunity to help the body’s natural defense system and further strengthen our leadership in the HFD category. Research has shown that low immunity can obstruct the overall growth in children leading to hindrances in day-to-day activities including everyday attendance in school. We are happy to be addressing these issues that are critical to the mental & physical growth of children thereby committing to our product proposition of making child strong from inside so that they grow Taller, Stronger and Sharper.
The new campaign will be supported by an extensive 360 degree campaign. The TVC themed “Baandho nahi bachpan ko” showcases how strong immunity is the foundation of growth’. Establishing the thought of “Andar se strong, bahar se growth”, Horlicks urges mothers to let children live an unshackled childhood by making them strong inside.
*Horlicks is a nourishing beverage to be taken as a part of regular daily diet. ^Claims based on a study conducted in school age children in 1999-2000 and published in Journal of Nutrition comparing micronutrient enriched beverage vs. non fortified placebo. Claims based on a recommended daily serve of 2 cups (54g). # 2x immuno nutrients refer to twice the quantity of Selenium and Vitamin D as compared to erstwhile formulation. Horlicks contains 9 nutrients (Vit B6, B12, C, D, Copper, Folic Acid, Iron, Selenium and Zinc) which are scientifically proven to have an important role in supporting immunity.
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 3500 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc.of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business – we call a Fast Moving Consumer Healthcare (FMCH) company – dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.