May 10, 11.24 PM IST || Pocket News Alert
India, May 2016: Are you as flexible as your new pair of Powerflex jeans? If yes, then take on the #GetItOnChallenge.
The fashion task that echoed the streets of London has now made its way to India. Pepe Jeans London invites you to stretch your fashion muscles in celebration of its new Powerflex fabric and put your jeans on without using your hands. So have you got some tricks for it?
After a global kickstart to the campaign by Georgia May Jagger, it was time for Indian fashionistas to step up. Anchor and model Shibani Dandekar, South African model Gabriella Demetriades, ace make-up artist Elton Fernandes, Indian television hottie Karan Tacker and angry Indian Goddess Anushka Manchanda, were few names amongst many who readily took on the challenge. Some of India’s most fashionable and popular bloggers’ also readily took up the challenge and shared their videos on social media.
All you need to do is, put your jeans on without using your hands, film it; upload it on www.getitonchallenge.com; and share it on Instagram (#GetItOnChallenge @PepeJeansIndia) and you could yourself win a pair of Powerflex Jeans.
Powerflex by Pepe Jeans is new and an exclusive fabric which comes with super elastic and stretch, for increased comfort. The only reason you might fall short of tricks is because you don’t have a pair in your wardrobe already.
So get started! Move and shake along with your friends and family and see if you can succeed in the season’s biggest style challenge.
Pepe Jeans London was founded in 1973 at a stall in Portobello Market (London) where its founders, the Shah Brothers, customized original jeans. A few years after their success, they bought several shops, becoming UK market leaders in the 1980s. A great product, good value for money and creative advertising campaigns have made Pepe Jeans a leading brand that is now present in over 60 countries in all five continents. Pepe Jeans entered the Indian market in 1989 as a denim and casual wear brand. The brand extended its product offerings and grew into a complete denim wear brand with denim jackets, shirts etc. along with its line of jeans. The company managed to get a dominant foothold in the Indian market over a span of 20 years and is one of the leaders in premium jeans and casual wear space. The brand has evolved today as a complete casual wear brand and sells everything one would associate with casual wear including casual cotton shirts, denim shirts, light-weight jeans, T-shirts, shirts, jackets and accessories such as duffel bags, caps and most recently, cotton casual pants. Its products are sold through 165 EBOs, over 1,000 MBOs and 150 plus large format stores.