CaratLane & Uber: A Golden Drive


May 07 2016,  15.14 PM IST || Pocket News Alert

CaratLane and Uber, two brands known for innovating in their respective realms have teamed up on the auspicious occasion of Akshaya Tritiya to bring Gold coins on demand in Chennai.

Customers in Chennai using the Uber app between 1pm & 3pm on May 9th will see a Golden car icon using which they can book a ride to get a one gram gold coin delivered to their doorstep in 15 minutes flat. With this innovation, customers can just sit back at home and make their Akshaya Tritiya gold coin purchase on the Uber App without the need to step out in the scorching heat.  As part of the tie up, one of the orders booked during the offer will be delivered in person by actress Amy Jackson. This is the second time Amy Jackson has teamed up with CaratLane after inaugurating the first CaratLane Store in Delhi in 2012.

Mithun Sacheti, CEO - CaratLane says, "We are excited about our partnership with Amy Jackson & Uber to deliver gold coins-on-demand to customers in Chennai. Our mission at CaratLane is to democratize jewellery and to make it more accessible for everyone. This partnership on Akshaya Tritiya is just another step to fulfil this mission."

“Seeing the success of last year’s gold coins on-demand for Akshaya Tritiya, we decided to bring it back this year for our customers in Chennai.” says Bhavik Rathod, GM, South & West India

CaratLane has always believed in doing things differently and beautifully - whether it is the jewellery designs meant for everyday wear or the way jewellery is purchased online or in physical stores or through the unique "Try-at-home" experience channel. CaratLane offers savings of upto 25% compared to market prices by maintaining low inventory and passing on the cost benefits to customers.

Activity Reminder: 1pm-3pm on May 9th 2016 to Get Gold at the doorstep!

Visit www.caratlane.com or The CaratLane Signature store at Khader Nawaz Khan Road, Nungambakkam, Chennai. (Ph:087545 77770)

About Caratlane.com: 

CaratLane.com is one of India’s leading omni channel jeweller and one of the most visible jewellery brands since its inception in October 2008. CaratLane is changing the traditional codes of jewellery by innovating with the product and retail environment – both online and offline and creating a paradigm shift in the jewellery buying experience. We are India's largest online jeweller, offering a wide range of chic and contemporary jewellery.

Caratlane.com believes that jewellery should be made for everyday use and not for lockers. Jewellery buying should not be an intimidating experience, but a fun and interactive experience without barriers. This is why we don't keep our jewellery locked up in glass cases in our stores, but in open displays so that you can pick up, try on and play with any piece of jewellery that you like. For those shopping online, we offer the innovative Try@Home feature wherein you can select up to 5 pieces of jewellery and our representative will make a no-obligations visit to your house so that you can personally try on the jewellery before you make your final decision to buy.

We keep minimum inventory levels (most of our jewellery is made-to-order) and our stores our designed to efficiently utilize space. By doing this we are able to keep our costs low, allowing us to offer prices that are up to 30% lower than traditional jewellery stores.

CaratLane.com's diamond consultants are available 24X7 to take your questions. Just call them on their toll-free number 1-800-102-0103. Visit Caratlane at www.CaratLane.com