~ Taking the Total Store Count to 15 in Telangana~
May 18 2016, 14.38 PM IST || Pocket News Alert
Hyderabad, May 19, 2016: Famous for its National Parks and beautiful ancient temples, the state of Telangana all set to welcome new age trend to its doorstep. Spreading its branches all across the country BIBA- the ethnic apparel brand, has now launched its first ever store in the Serilingampally, Telangana. Spread over 1180 sqft, the new store offers the recently launched Summer – Spring Collection by BIBA along with their classic Salwar-Kameez, ethnic Mix n Match Kurtas, Unstitched Fabrics and BIBA Girls-the much loved Kids collection.
Commenting on this launch, Mr. Siddharath Bindra, Managing Director, BIBA said, “We are very happy to launch this new store in the city. With the launch of this premium store in Serilingampally, we have reinforced our plans to expand the reach to a wider customer base across the demographics. BIBA ethnics have always been about maintaining the cultural values without compromising on the style quotient .With the wide variety of best possible choices in ethnic wear category in this store, we are confident of providing a best-in-class shopping experience to our customers in Serilingampally.”
The new store launch falls in line with BIBA’s vision of fast yet steady expansion in the country. It’s been almost 27 years since BIBA’s inception in Mumbai and since then, it has indeed carved a niche position for itself in the retail apparels segment. BIBA a name equivalent to trendy, vibrant yet affordable ethnic wear in India, has always stood up to its foresight of identifying the potential of smaller markets and that has really helped the brand in creating a huge fan base across the country.
New Store Address:
HOUSE NO-2-105/1/D, Next to R S Brothers, Chandanagar, Serilingampally, Telangana-500019
Phone No.- 040-23033088.
For more information, please visit: www.facebook.com/BibaIndia and http://www.biba.in/
About BIBA:
BIBA, a synonym for pretty women in Punjabi, is literally a home grown ethnic wear brand, started by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product’s styling and beautiful hand block prints started getting fantastic response from the local communities, including many filmstars as well. The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country. Symbolizing the strength and the spirit of today’s woman, BIBA today is the most loved ethnic wear brand in the country. With a prime objective of providing trend setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (Salwar Kameez Dupatta), M&M (Mix & Match) and Unstitched Fabric. The popular demand from its avid patrons, led the company to introduce BIBA Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium ethnic and bridal wear segment in the country, BIBA joined hands with designers- Manish Arora; by taking up 51% stake in ‘Indian by Manish Arora’ brand in 2012 and recently acquired a substantial minority stake in the designer label- Anju Modi. Biba also collaborated with Rohit Bal and launched a collection ‘BIBA by Rohit Bal’ that is retailed at select BIBA stores.
BIBA products are available through 208 stores in 81 cities, apart from presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central. Over the years, the brand has received awards & recognition from various organizations, the most recent one being the ‘Most Admired Women’s Indian wear Brand’ by Image Group, for the fourth time, credited to its innovative designs, fit, silhouettes and varied color palette. The brand is guided by the vision of Siddharth Bindra, who as Managing Director is responsible for overall growth of the brand.