LeEco redefines Entertainment by introducing its Ecosystem Membership Program
Actor Jacqueline Fernandez with Siddharth Malhotra during launch the LeEco super mobile with its Ecosystem membership program in Mumbai on Tuesday
May 04, 21.33 PM IST || Pocket News Alert
Coupling with its first “Made for India” Superphone Le 1s Eco
LeEco, the leading global internet and technology conglomerate, today launched its ecosystem membership program in India, coupling with its “Made for India” Superphone Le 1s Eco. The announcement was made in collaboration with Eros Now, YuppTV and Hungama, at a packed event in Mumbai, along with youth heartthrobs Siddharth Malhotra and Jacqueline Fernandez. LeEco claims to redefine entertainment from Ordinary to Super with its ecosystem membership program.
At the event, LeEco announced its Supertainment package for Rs 10,899, including Le 1s Eco for Rs 9,999 and a one-year membership fee of Rs 4,900, and a LeEco offer of Rs 4,000. For the first flash sale in Flipkart at 2pm on May 12th, LeEco will offer the Supertainment package at a jaw-dropping price of Rs 9,999. The registrations for this will start from 2 pm on May 3, 2016.
William Lee, Content VP of LeEco, APAC, said, “Today we launched our innovative LeEco membership program with partnerships with Eros Now, Hungama and YuppTV. LeEco is the sole company that delivers a membership program which integrates terminals, clouds and applications in India. Indian Superfans can enjoy more than 2,000 movie titles through Le Vidi, over 100 TV channels via Le Live, and 2.5 million music tracks under LeEco membership.”
Speaking on the same occasion, Mr. Atul Jain, COO, Smart Electronics Business, LeEco India, said “to cope with LeEco membership program, we introduce a special ‘Made for India’ Superphone, Le 1s Eco, the first of its kind of integrating a content ecosystem. Le 1s Eco will redefine entertainment in the country. With this Blockbuster Superphone, we live up to our promise of offering the best value, breakthrough technology and great features at a disruptive price.”
Innovative Membership Program launched in India
LeEco India launched its ecosystem-based membership program, which includes content, experience and service at this event. Besides providing users with rich and high quality content, this innovative membership program also integrated a comprehensive eco-services, like personal clouding services -LeEco Drive, LeMall and aftersales services. In 2015, LeEco global membership revenue reached to $417 million, top of its kind in the industry. The membership program provides users a seamless and extreme experience based on LeEco terminals, clouds, and applications, and will include more quality content and eco-services thanks to the company’s business growth in India.
The exclusive Live and Le Vidi under LeEco’s membership could reshape the entertainment industry and change the way users consume entertainment in India. Earlier this year, LeEco had outlined its strategy to focus on the content ecosystem in India, announcing its partnerships with Eros Now and YuppTV. With the aim to provide its customers a coherent viewing experience on their phones, LeEco has been actively working with stakeholders in the Indian market to curate country-specific content for its users
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