~ Conceptualised and Directed by Rajkumar Hirani, it posits ASKMEPay as the ‘Baap of All Pay Apps’ ~
May 31, 17.37 PM IST || Pocket News Alert
Chandigarh, May 31st 2016: ASKME, India’s leading consumer Internet Company announced the launch of campaign ‘Baap of all Pay apps’ for its e-wallet app, ASKME Pay. The TV commercial starring Ranbir Kapoor was released today establishing for the first time payments through an app for both online & offline merchants with ASKME network and beyond.
Conceptualised by Rajkumar Hirani Films and the Marketing team at ASKME, the TV commercial shows Ranbir as a new age, digital native, who shops on his mobile for widest range across products and services on AKSME app and pays using ASKMEPay. The widest range of offerings on ASKME network across ASKMEBazaar, ASKMEGrocery& Mebelkart is depicted in unique creative form where products endlessly keep coming out of his bag at airport security check counter. And he chooses to pay for all of this using his phone rather than traditional formats of currency, cards etc. In today’s world, where people seek easy ways of shopping given the paucity of time, ASKMEPay comes with a premium payment platform to help create a value for both its customers and merchants.
Karan Narvekar
Speaking on the occasion Manav Sethi, Group CMO & Head Digital Strategy, ASKME said, “For us it’s an obvious and logical product offering. ASKME Network has 15M+ SMEs who offer either a product or a service. In most of the cases the transaction consummates on our platforms itself across ASKME, ASKMEBazar, ASKME Grocery& Mebelkart. POS (Point-of-sale) systems for payments acceptance has been colossal failure in India due to prohibitive costs. Mobile phone is ubiquitous device for merchants ranging from grocery seller to a Doctor who pays for premium listing on ASKME or a restaurant manager/owner who offers awesome deals for next Sunday Brunch on ASKME. ASKME Pay aims to be that vehicle that allows payments for these scenarios in both online & offline world. We launched ASKMEF in with similar intent to enable funding needs for these merchants who gets transacted through us.”
Karan Narvekar, Creative Director said, “The idea behind ‘Baap of all Pay apps’ was to showcase how today’s generation use mobile apps & services to their advantage. The whole concept of cashless payment which is the trend of the new age is reflected through this campaign with range of offline services and online products available on AKSME Network of apps.”
Registration on ASKME PAY is free for merchants in this promotion period for limited duration. It comes loaded with rewards, cash-back and lots of deals for end consumer.
To view the advertisement, please follow the link:
https://www.youtube.com/watch?v=g_XCsHWYqRw&feature=youtu.be
About AskMe
AskMe, the flagship product from Get it Infomedia, is an online search platform to provide information across merchants, deals, classified and commerce. These services are also available on 0444444444 (0-ten times 4) across India. AskMe enables SMEs to be discovered and increase their business through online transactions & discovery. Merchants can also post their deals on AskMe through web & voice. Formally launched in July 2014, AskMe is available 24X7 for consumers across all major cities in India. It’s available across Android & IOS mobile app, wap, web & voice. Some of the largest searched categories on ASKME inlude Restaurants, Spa & Salons, Taxi Services, Courier Services, and Jobs etc.GetitInfomedia also has an online platform for SMEs to sell their products, called ASKMEBazaar. It allows merchants to create an online store and list their products in a virtual market place. ASKMEBazaar manages delivery to payment collection once anybody transacts on the platform.