April 2 2016, 19.09 PM IST || Pocket News Alert
Photo Caption: Pug Lovers and Pug Friends posing at the Vodafone Pug Parade in Delhi
Pug owners and enthusiasts from all across Delhi NCR come together to celebrate the return of one of the most beloved mascot of India’s leading telecom brand
New Delhi, 2nd April, 2015: Vodafone Pug is back to launch the Vodafone SuperNet 4G campaign. Acknowledging the overwhelming response of the fans all over the city to its recent campaign, Vodafone India, one of the leading telecom operators in the country, in association with Petfed organised a Pug- Parade inviting all the Pug friends across Delhi to a treat at DLF Place Saket. The activities included a host of exciting fun engagements like Fashion show, merchandise like customised T-shirts, Leashes, Collars, Bandanas for all our pug friends, Exciting Photo booths, free pet Grooming session, Free Vet check-up, Games, etc.
This unique ‘Pug Parade’ got an awe-inspiring response from the Pug owners and fans from Delhi NCR. Their enthusiasm reflected in the heavy footfall and a long bee-line for participation for the Pug Parade. The pug fashion show was followed by Mr. & Ms. Cheeka title adding to the fun experience.
Speaking on the initiative, Mr Apoorva Mehrotra –Business Head – Vodafone Delhi Circle mentioned “We are very excited about the comeback of the ‘Vodafone Pug’ to launch our SuperNet 4G services. Research has shown that the endearing Vodafone pug has had one of the most impactful and long standing connects with the Vodafone brand symbolic with our network. Network plays a crucial role in enhancing customer experience and our continuing endeavour is to provide superior voice and data services and we have made significant investments to expand, upgrade and modernise our network across the country.”
The Vodafone Pug wooed the audiences once again when the Vodafone SuperNet commercials hit the TV screens with three announcement spots that has the old favourites pug and the little boy, promoting the recently launched Vodafone 4G services during the on-going T20 Cricket world cup two weeks back. The social media space has been buzzing with discussions, cute pictures and anecdotes of pug fans from all over the country mentioning their love for him and his antics. Vodafone pug, since its first appearance back in 2003, has been loved by all, a Brand agnostic love that went beyond the advertisements.
Vodafone 4G has already been launched in five circles including Delhi, Mumbai, Kolkata, Kerala and Karnataka. Vodafone customers across these cities can take benefits of lightning fast SuperNet high speed internet downloading as well as browsing. Vodafone SuperNet not only boosts your upload and download speeds but also minimizes your buffering time even while streaming HD videos.
Delhi and NCR is a significant growth market for Vodafone India and growing significantly. Delhi and NCR is a focus and significant growth market for Vodafone India. To cater to the growing volumes of customer usage increasing need for speed, the company invested heavily in FY 16 to expand, modernize and building a more technology and energy efficient network. In Delhi and NCR, Vodafone has a large retail footprint with 273 exclusive Vodafone stores (52 large retail format and 221 Mini Stores) spread across prominent localities in the city, making it convenient for customers to access Vodafone’s products and services within their neighbourhood.
About Vodafone India
Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 194 million customers (over 100 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.
Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India
Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and has fixed broadband operations in 17 markets. As of 31st December 2015, Vodafone had 461 million mobile customers and 12.9 million fixed broadband customers. For more information, please visit: www.vodafone.com.
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