April 2 2016, 17.34 PM IST || Pocket News Alert
National 2nd April 2016: V.I.P Industries leaders in the luggage industry announced the launch of their mega campaign “When you are very important” for their homegrown brand VIP. The campaign features reigning heartthrob Hrithik Roshan as their Brand Ambassador illustrating the transformation of India’s pioneering luggage brand, creating a niche brand positioning.
Leaving no stone unturned the campaign is created by a team of globally acknowledged creative minds such as Thomas Krygier - Director of Oscar winning commercials, Olivier Schneider - Stunt Director for classics like James Bond 24: SPECTRE, Fast & Furious 6 and conceptualised by the team of Whyness Worldwide.
Filmed in Prague, one of the largest cities in Europe, the campaign showcases the superstar trying to escape a gang of thugs who want to steal a precious jewel which he carries in a VIP strolley. Against a beautiful backdrop depicting the magnificent cultural sights; the scene is shot on the streets where Hrithik is seen fighting the gang in an aesthetically choreographed fight sequence at the same time demonstrating the durability and toughness of the bag.
Commenting on the new campaign Radhika Piramal, Managing Director, V.I.P Industries says, “VIP is a brand with which we pioneered in the luggage industry. Almost 4 decades old; brand VIP continues to reign as one of the most preferred luggage companions. Through this campaign we offer our consumers another reason to continue to associate with brand VIP, as the campaign tag line says “When you are very important”. We are extremely delighted to associate with Hrithik Roshan; there couldn’t have been anyone else who could match the classic legacy of our brand.”
Speaking about his association with the company Hrithik Roshan, Brand Ambassador, VIP says, “I am privileged to associate with a brand like VIP, as they have always focused on putting forth a product which exceeds in quality and performance; which is what I strive to do as an actor as well. It was a great experience shooting the TVC which involves a beautifully choreographed action sequence on the streets of Prague.”
Going live on 2nd April the campaign features the tough and scratch resistant arctic blue Tube strolley. Designed in attractive colors offering toughness and scratch resistance the collection is definitely a must have. Enhancing its reach the campaign will be promoted across all platforms such as TV, social media and OOH.
About V.I.P. Industries Ltd:
Established in 1971, VIP Industries Ltd. is Asia's No. 1 luggage manufacturer. Its four factories produce nearly five million pieces a year, making it the second largest producer of luggage in the world. The state-of-the-art VIP Design Lab at Nasik has to be credit several international patents and design registrations. Since inception, the company has kept in step with the changing need and taste of the discerning and quality conscious traveler. VIP Industries already has a global footprint with its products available not just across India but also all over Middle East, the UK, USA, Germany, Spain, Italy and select African and South East Asian countries.
