~ Implore the trendy and chic diva in you with Indianised Denim & Monotone Styles~
April 1 2016, 12.04 PM IST || Pocket News Alert
March 2016: Biba
- the leading ethnic apparel brand is ready to gear up your style quotient, as BIBA dictates fashion this season by introducing fashion trends ‘Denim & Monotones.
Entailing striking designs and vibrant colors, the styles from the new collection is sure to make your summer even more fashionable. BIBA has always been a trend-setter and now evolves with the revolutionized novelties in the world of ethnic fashion.
The collection comprises of SKD (Salwar Kurta Dupatta), Kurtas, Palazzo, short kurtas and shrugs, boasts of a unique mix of both traditional and modern styles.
MONOTONES:
Bringing Monotones back in vogue like never before, BIBA has set a cut classic example of being a fashion influencer. Their new collection talks about how your everyday Indian wear can be chic and stylish with just the hint of correct color. The layered Kurtas, Anarkali suits, straight palazzo, paired up in distinct vibrant colors speaks of elegance itself. The collection consists of high-quality fabric which gives a soft feel to the skin, making it a perfect choice for summers. With all these elements, this contemporary ethnic range is indeed a silhouette extravaganza for the new age women.
DENIM:
BIBA brings Denim in all new avatars. Digging out denim style from the casual Jeans and Shirt, the brand takes innovation quotient to a new level altogether, with their denim blended traditional wear.
The collection is inspired by the look and feel of denim which is a quintessential part of every modern woman’s wardrobe. The range has a wide variety of cuts and patterns to choose from, such as, classic straight cut, experimental high and low cuts, modern asymmetric cut and different hemlines. One can also choose from the knitted, jacquard and dobby printed options as well.
Style yourself in BIBA mon
otones and Denims and you will never have any dearth of choices when in the mood of sporting a comfy yet trendy ethnic. Be it a formal milieu or a casual outing, there are plethora of options to choose from, within these two new ranges from BIBA. With a stylish mix and match, go and create your own style statement this season with the new age Denim Ethnics and Montone editions and be the next trend-setter.
Price- Starting from Rs 1199/-…..
Availability- at all BIBA outlets across India
For more information, please visit: http://ift.tt/1JobLK3 and http://www.biba.in/
About BIBA:
BIBA, a synonym for pretty women in Punjabi, is literally a home grown ethnic wear brand, started by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product’s styling and beautiful hand block prints started getting fantastic response from the local communities, including many filmstars as well. The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country. Symbolizing the strength and the spirit of today’s woman, BIBA today is the most loved ethnic wear brand in the country. With a prime objective of providing trend setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (Salwar Kameez Dupatta), M&M (Mix & Match) and Unstitched Fabric. The popular demand from its avid patrons, led the company to introduce BIBA Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium ethnic and bridal wear segment in the country, BIBA joined hands with designers- Manish Arora; by taking up 51% stake in ‘Indian by Manish Arora’ brand in 2012 and recently acquired a substantial minority stake in the designer label- Anju Modi. Biba also collaborated with Rohit Bal and launched a collection ‘BIBA by Rohit Bal,’ that is retailed at select BIBA stores.
BIBA products are available through 202 stores in 80 cities, apart from presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central. Over the years, the brand has received awards & recognition from various organizations, the most recent one being the ‘Most Admired Women’s Indian wear Brand’ by Image Group, for the fourth time, credited to its innovative designs, fit, silhouettes and varied color palette. The brand is guided by the vision of Siddharth Bindra, who as Managing Director is responsible for overall growth of the brand.
