April 26, 14.14 PM IST || Pocket News Alert
Zodiac Clothing Co Ltd (ZCCL*) has launched its S/S2016 campaign by bringing back the ‘Zodiac Man’ across three brands – Zodiac, Zod! Club wear & Z3 relaxed luxury.
In the latest campaign, FCB Ulka brings back the magic of the ‘Zodiac Man’. Considered as one of the top 3 endearing icons of Indian advertising, Ulka created the legendary ‘Zodiac Man’ in 1960s for a brand that made ties at the time. The Zodiac man campaign catapulted Zodiac into leadership status and positioned it as a classy and fashionable brand with quality at the heart of what it creates. The refreshed version for this summer, re-visualizes the Zodiac man while retaining the essence of the original campaign. The refreshed version of him has a more contemporary feel and stands true to the context of today’s times.
The campaign talks about celebrating classic elegance this summer. The ads would cover the entire range of summer special offerings including linen suits, accessories, formal and casual linen shirts.
Commenting on the campaign, Salman Noorani, President & Managing Director, Zodiac Clothing Company says, “The iconic ‘Zodiac Man’ was created way back in the 60’s by my father & Bal Mundkar of Ulka Advertising. My brother carried this campaign very successfully through the 70’s and early 80’s generating tremendous recall for the brand. Today I am delighted to revive this advertising icon. Our new campaign reinterprets the Zodiac Man for modern times and makes him relevant across our brands – Zodiac, Z3 & ZOD! Club Wear”
Jonathan Harries, Worldwide Chairman FCB, who was actively involved in the campaign said, ““One of the most refreshing things about being involved in the Zodiac Man campaign was being in the meeting with Mr Salman Noorani. It’s so rare to be in an advertising meeting these days, anywhere in the world, and having the guy who can say “yes” in the room. In my opinion that’s the best, most efficient way to get to great advertising.”
Haresh Moorjani, Executive Creative Director, FCB Ulka said, “The Zodiac Man is one of the most memorable campaigns in Indian advertising. When we decided to bring him back, it was quite a challenge to reinvent him for 2016 .He had to blend machismo with sophistication, ruggedness with elegance. The campaign brings alive his personality across all the three brands — Zodiac, z3 & ZOD! But more than anything it is quite an honor to be associated with one of the most legendary advertising creations.”
ZODIAC is an iconic men’s wear brand that has continuously redefined classic style by bringing the latest men’s fashion in the finest quality to the discerning consumer. Zodiac neckties are generic, and its formal shirts made from long staple Egyptian cotton with signature three hole, real mother of pearl buttons, are found in the wardrobe of almost all opinion makers. Zodiac also offers very high quality suits, bandhgalas, & trousers, all accessorized with pure silk ties & pochettes and finished with cuff links set with semi-precious stones. It’s more frequent customers are offered, by invitation only, “Regale”, a very exclusive, limited edition, made-to measure shirt. Zodiac’s eclectic collection is retailed through 141 company owned & managed stores across India and a national dealer network. In summer it’s 100% pure linen collection is the most extensive & exclusive that you can find in the country. The S/S2016 campaign sees “The Zodiac Man” wearing jackets & shirts from the collection.
We also see him in ZCCLS’s relaxed, casual wear brand z3 which is positioned for the man who does need to dress formally to work.
The campaign broke across print, outdoor & digital.