April 26, 15.31 PM IST || Pocket News Alert
~A unique experience centre to showcase the adhesive, grouting & maintenance range of Roff
Bangalore, April 26, 2016: Roff from the house of Pidilite, the industry leader in construction chemicals, has launched Roff Experience Centre in Bangalore, the first of its kind experience centre to spread awareness and facilitate exploration, while adopting latest solutions in tiling and stone installation. The experience centre was inaugurated by Dr. Sanjay Bahadur, Global CEO, Construction Chemicals Division.
Roff Experience Centre is designed to create an experience zone showcasing the adhesive, grouting and maintenance range of Roff. Consumers walking-in at outlets will be shown the advantage of tile adhesives and grouts over traditional methods of tile fixing. The wide range of adhesives options on substrates–stone, tile on tile and glass. The literature kept in the zone will look at educating the consumer on tile care, modern methods of tile fixing, generating architectural ideas and offering various solutions for difficult tiling areas.
Dr. Sanjay Bahadur, Global CEO, Construction Chemicals Division said, “Bangalore is essentially one of our key markets. Launch of Roff Experience Centre will facilitate innovation through showcasing the comprehensive range of tile and stone adhesives. This will help consumers to get a real life experience of the application and assist them in making correct decisions. Further, it will also assist people to get over conventional practices which are otherwise timeconsuming and ineffective in case of severe problems.“
Pidilite Industries Limited has been a pioneer in consumer and specialties chemicals in India. Over two-third of the company’s sale comes from products and segments it has pioneered in India. Its product range includes Adhesives and Sealants, Construction and Paint Chemicals, Automotive Chemicals, Art Materials, Industrial Adhesives, Industrial and Textile Resins and Organic Pigments and Preparations. Most of the products have been developed through strong in-house R&D. Pidilite is also growing its international presence through acquisitions and setting up manufacturing facilities and sales offices in important regions around the world. Fevicol is now the largest selling adhesives brand in Asia.
About Roff:
Roff is the pioneer in bringing Construction Chemicals to consumers since 1986. It was the first to introduce the tile-on-tile application in India with Roff Non Skid Adhesive, popularly known as Roff NSA. As a pioneer, Roff is the category definer with high quality products in every category it is present.
The key focus of Roff is to offer consumers a complete range of tile & stone fixing solutions. It also has a wide range of solutions for waterproofing, building repairs, admixtures, sealants to be the truly complete Construction Chemical brand.