April 21, 10.35 AM IST || Pocket News Alert
PVR Nest’s CineArt “Steer to Safety” program, one of India’s largest Road Safety education programs targeted at school children felicitated Delhi NCR school students with ‘Cine Art Steer to Safety’ award presented by Mr Jean Todt, President, FIA.
DELHI NCR SCHOOLS PRESENTED WITH ‘CINEART STEER TO SAFETY’ AWARD BY MR JEAN TODT, PRESIDENT, FIA
Films about responsible road behavior, produced by children to reach over 80 million PVR patrons in 46 Indian cities
Image 1: From L-R (Deepa Menon - Sr. Vice President- CSR & Corporate Communications; Sanjna Kapoor, Founder- Junoon Theatre Group, Mr Nitin Dossa – President, Western India Automobile Association, Shri Abhay Damle, Joint Secretary, Ministry of Road Transport, Highways & Shipping- Government of India, Mr. Jean Todt, President of the Federation Internationale de l'Automobile, Mr. Kiran Kapila, Chairman, International Road Federation, Mr T K Malhotra – President, Automobile Association of Upper India, Mr Mohan Kumar – Commercial Director – Michelin India, Mr. Benjamin Cabouat, Second Counsellor, Embassy of France in India, Ms Arati Mukherjee – Director Communications and Brand Image, Michelin AIM Zone)
Image 2: From L-R (Mr. A K Singh, Deputy Commissioner of Traffic Police, Mr. Jean Todt, President of the Federation Internationale de l'Automobile, Mr. Kiran Kapila, Chairman, International Road Federation, Mr T K Malhotra – President, Automobile Association of Upper India, Mr Mohan Kumar – Commercial Director – Michelin India)
Image 3: Mr. Benjamin Cabouat, Second Counsellor, Embassy of France in India, Mr. Jean Todt, President of the Federation Internationale de l'Automobil, Mr Sunil Kumar, CHRO, PVR Ltd., Mr. A K Singh, Deputy Commissioner of Traffic Police, Mr. Kiran Kapila, Chairman, International Road Federation and Shri Abhay Damle, Joint Secretary, Ministry of Road Transport, Highways & Shipping- Government of India with the school kids with the school kids
Image 4: Mr. Jean Todt, President of the Federation Internationale de l'Automobil and Mr. Benjamin Cabouat, Second Counsellor, Embassy of France in India with the school kids
Image 5: Shri M K Raina, Actor, Director & Scriptwriter
Mr. Jean Todt, President of the Federation Internationale de l'Automobile (FIA) and Mr, Abhay Damle, Joint Secretary, Ministry of Road Transport, Highway & Shipping- Government of India today presented awards to schools in Delhi NCR that were winners of Michelin India & PVR Nest CineArt “Steer to Safety” program. Mr. A K Singh, Deputy Commissioner of Traffic Police and other eminent names such as Mr. Kiran Kapila, Chairman, International Road Federation also graced the event.
Speaking at the ceremony, Shri Abhay Damle, Joint Secretary, Ministry of Road Transport, Highways & Shipping- Government of India said: “It is heartening to see the efforts of PVR Nest and Michelin India in making Delhi NCR roads safer and it gives me immense pleasure to see participation from a large number of schools. I would like to take this opportunity to inform and assure you that road safety is a top priority of the government, which is in line with our vision of providing safer cities and efficient transport facilities to the public. My congratulations to the young champions of road safety . I look forward to keep hearing more inspiring success stories about your efforts towards this great cause."
Mr. Jean Todt, President of the Federation Internationale de l'Automobile said: “I am delighted to support this outstanding initiative which has inspired children across India. Over the past three years, half a million children in 500 schools have committed to setting up road safety clubs. Films recorded by students have been viewed by almost 80 million people. To reach such a wide audience and generate so much interest in road safety is a fantastic achievement, and I congratulate everyone involved in the campaign. Above all, there is an important message to follow the rules of the road, and respect other road users.”
The CineArt “Steer to Safety” program is one of India’s largest Road Safety education programs that is targeted at school children. The program is an experiential and innovative cinema-based medium that places school children at the centre as proactive citizens, influencers and change agents of tomorrow. Two hundred thousand children from 200 schools in Delhi / NCR participated in the third edition of this program, out of which, 20 schools produced 10 short films on responsible road behavior on a range of subjects such as obeying traffic rules and avoiding unnecessary use of vehicle horns.
In addition to the recognition of short films, CFC (Champions for Change) awards were given to the schools for their exceptional contribution towards this program under the categories of Road Safety Awareness, Road Safety Education, Road Safety Adult Sensitization (Parents, Drivers & Civil Society) and Road Safety Social Perspective
A behavioral assessment study, showcasing the changes brought through CineArt “Steer to Safety” program was also unveiled by Shri Nitin Gadkari, Mr. Jean Todt, Mr. Benjamin Cabouat, Ms Sanjna Kapoor, Mr. M K Raina and program partners.
Annexure:
1) Quotes of eminent theatre and cinema personalities ( WIP)
2) Names of the winning schools ( Short films)
3) Names of the winning schools ( CFC awards)
4) Program Partners for Cineart Steer to Safety program
5) Behavioral assessment study showcasing the changes brought through CineArt “Steer to Safety” program
Speaking on the occasion, Shri M K Raina, actor, director & scriptwriter said “I have been closely associated with the CineArt Steer to Safety program and have been observing its progress. It’s heartening to see that programs like these open new possibilities for children and enable them to question & explore especially when the issue in question is safety on the roads. I look forward to this initiative taking a bigger shape in the coming years.
Sanjna Kapoor, Founder- Junoon Theatre Group said “I am glad to be a part of this program for the second time. It is wonderful to see how the program has progressed and the increase in school’s participation. Cinema is such a beautiful medium. It has the means to touch many lives, especially when created by children. And when it is used to educate & inform, it becomes something more special. I congratulate all the young Champions for Change for their work and for inspiring all of us.
Speaking on the occasion, Mr. Benjamin Cabouat, Second Counsellor, Embassy of France in India said: “The CineArt Steer to Safety program is both timely and relevant as India has the world’s largest youth population and is affected to a great extent by road issues. I am pleased to see this program combine new opportunities that technology and social networking offer with children to connect with and become more active participants. The French Government supports this initiative whole heartedly.”
Sonali Khan, Country Director, Breakthrough said “Films created by children bring fresh perspectives on road safety issues as seen by them. They play a more proactive and positive role as part of the solution rather than the problem. I have seen this program at various stages of its evolution and I feel that programs like these enable important issues like road safety become matters of public interest. I'd like to expand the notion of safety to securing harassment-free transit for women and girls. Acts of violence on roads are perpetually increasing everyday and our baseline surveys show how journeys of girls are increasingly becoming unsafe. Besides, if we want to ensure safety on roads, we all must work at it and no one shall just be a bystander.
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PVR Limited (the Company got incorporated in 1995,) has been an early adopter of Corporate Social Responsibility (CSR) program. Sustained economic performance, environmental and social progress has been our key factor for holistic business growth. We established the PVR Nest in 2006 as a not- for profit nodal body aimed at providing dedicated approach to community development and also to fulfill our corporate s social responsibility commitments. PVR Nest foundation works with Children at Risk (Childscapes) on their complete rehabilitation, education, nutrition, healthcare and employability, additionally, through its infrastructure-business enterprise- PVR Cinemas; it fosters the country’s largest film-based education program (CineArt). PVR Nest partners with local communities and builds its capacities to mitigate the issues and challenges the communities face.