April 13 2016, 12.09 PM IST || Pocket News Alert
- Event Features India’s Largest Interactive Basketball Youth Festival-
- Registration Now Open at www.nbajam.in-
The largest 3-on-3 college basketball and youth festival ever held in India, NBA Jam powered by Jabong traveled Chennai. Chennai is the twenty second of 24 cities which the event will travel to. More than 3,500 teams are expected to participate across the country. The National Basketball Association (NBA) and SONY SIX have partnered to bring the event back to India for the third consecutive year.
D G Vaishnav College, Chennai,witnessed more than 100 teams in the 3-on-3 tournament. With many colleges participating, NBA Jam powered by Jabong.com was the largest 3-on-3 tournament ever to take place in the city.
The traveling interactive youth festival is focused on developing and encouraging basketball participation across the country. In partnership with Sony SIX, NBA Jam powered by Jabong.com will provide an authentic basketball experience by combining exciting on-court competition with lifestyle elements including interactive games, contests and live music performances. NBA Jam powered by Jabongis expected to engage with more than 1 million students from various colleges across the country through the strength to the association with college festivals. NBA talent, including NBA legends and dunk teams, will travel to select cities to help conduct clinics and interact with fans.
“We have been associated with NBA for over two years for NBAStore.in and have received a tremendous response from our fashion and sportswear customers,” said Mr. Nils Chrestin, interim CEO, Jabong. “We are thrilled to again collaborate with NBA Jam, which is going to be bigger than ever before and builds on Jabong’s passion to engage with the youth and sports enthusiasts across the country to increase awareness on basketball.”
“We believe NBA Jam powered by Jabong will not only boost awareness and participation in the country but also reinforce the footprint of the game and drive viewership for NBA programs available exclusively on SONY SIX,” said Sony SIX Business Head Prasana Krishnan. “NBA Jam 2015 will mark the third year of this successful association and we are elated to be an integral part of their journey.”
“The NBA Jam powered by Jabong has seen tremendous growth over the last three years and we are thrilled for its continued expansion as we travel to a record 24 cities this year,” said NBA India Managing Director Yannick Colaco. “Along with our partners Jabong and Sony SIX, we are committed to growing the game in India to get more youth to experience this unique festival.”
Registration for NBA Jam powered by Jabong is now open at www.nbajam.in. As the official NBA Jam apparel partner, Jabong will create an NBAStore.in experience zone at every NBA Jam venue that will allow fans to browse through the latest NBA merchandise and apparel on display. Visitors will also have the opportunity to choose their favorite NBA team and click a photo. Customers who shop at these experience zones will also receive giveaways from Jabong and discounts for on-the-spot purchases. Courtesy of Jabong, shoppers will also automatically become eligible for the chance to win a trip for two to experience NBA All-Star 2016 in Canada, the first NBA All-Star to be held outside of the United States.
NBA JAM SCHEDULE: - For updates on the schedule log on to www.nbajam.in
DATES
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CITY
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VENUE
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October 28-29, 2015
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Jalandhar
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Lovely Professional University
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October 30-31, 2015
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Ahmedabad
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MICA
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October 31- November 1, 2015
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Kanpur
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IIT, Kanpur
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November 6-7, 2015
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Goa
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BITS
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November 13-14,2015
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Bhubaneswar
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Xavier Institute of Management
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November 15-16, 2015
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Jamshedpur
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XLRI
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November 21-22, 2015
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Lucknow
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IIM
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January 22-23, 2016
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Kolkata
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St. Xavier’s College
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January 29-30, 2016
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Guwahati
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IIT
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February 19-20, 2016
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Varanasi
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IIT- BHU
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February 26-27, 2016
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Nagpur
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VNIT
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March 18, 2016
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Indore
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Nehru Stadium
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March 20,2016
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Coimbatore
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PSG College of Technology
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March 20,2016
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Bhopal
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BHEL Sector 1 Campus
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March 21, 2016
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Kochi
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CMI Public School
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March 30, 2016
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Calicut
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Devgiri Public School
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March 31- April 1, 2016
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Bangalore
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VK Sports Club
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April 2, 2016
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Jaipur
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St. Edmund's, Malviyanagar
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April 6, 2016
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Pune
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Deccan Gymkhana
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April 8-9, 2016
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Hyderabad
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Loyola College
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Visit www.nbajam.in to learn more about NBA Jam powered by Jabong. Fans can follow the NBA on Facebook (facebook.com/NBAIndia) and on Twitter (@NBAIndia) and download the NBA App for the latest news, updates, scores, stats, schedules, videos and more.
About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories. NBA Digital’s assets include NBA.com and the NBA app, which achieved record traffic during the 2014-15 season, as well as NBA TV. The NBA has created one of the largest social media communities in the world, with more than one billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About Jabong:
Jabong is one of the five fashion ecommerce companies owned by Global Fashion Group (GFG), the world’s leading fashion group for emerging markets that operates in 27 countries. As India’s leading online fashion destination, Jabong is a one-stop shop that offers footwear, apparel, jewellery and accessories to meet the fashion needs of the style conscious men, women and kids. From home grown to exclusive international brands to designer labels, Jabong brings to its customers the latest trends across the globe. Jabong has launched several leading global fashion brands in the Indian market including TOPSHOP, TOPMAN, Dorothy Perkins, Miss Selfridge, River Island, Sisters' Point, Burton, G Star Raw, Miss Bennett London, Tom Tailor and Bugatti Shoes. Jabong offers prompt and efficient customer service through innovative features like Favshop, Shop the Look and Ask a Friend apart from services like express delivery, 15-days return policy, and open box delivery. Its “Be You” ad campaign highlights individuality and emphasises the freedom to be a leader and follow own sense of style. Jabong was voted as the leading consumer brand among all online fashion retailers in India according to a July 2015 report by Nielsen.