April 8 2016, 17.55 PM IST || Pocket News Alert
April 8, 2016: With the excitement of the Lay’s flight of flavours promo spreading across the country, the leading potato chip brand from PepsiCo India came to Chandigarh to announce the winners of its Lay’s flight of flavours promo, a part of the Love to Love it campaign.The event was hosted in Elante Mall in the presence of Mr.Naveen Pandey, Director Sales, PepsiCo India, who gave away the prizes to 9 daily winners across Chandigarh, Mohali, Jalandhar and Ludhiana.
Having received a remarkable 2.5 Million consumer entries for its largest ever on pack scratch & win consumer engagement program, Lay’s gave away the daily winners a 108cm (43)LED TV with a home theatre system each.
Talking about the winner gratification, Mr. Naveen Pandey, Director Sales, PepsiCo India said, “The Lay's flight of flavours consumer engagement program has been hugely accepted and we have received phenomenal number of entries from across the country including Punjab. Consumers have always shown their love for Lay’s and today we are here to reciprocate the love by making winners feel special whilst bringing alive the brand idea of Love to Love it. This has been one of our most successful promos and it gives us immense joy to get such love from our consumer.”
The excitement for the winners began at their doorstep where their pick-up was arranged by the brand.A royal treatment was given to each one of them with a yellow carpet welcome, a Lay’s branded car with their names on it and pre placed refreshments in the car. On the way to the venue, Lay’s had placed promoters holding placards, “Your love for Lay’s has brought you here” to build excitement and welcome the winners. At the mall, there were performers who were wearing winner face masks and welcomed the winners by dancing to the ‘Love to Love it’ song and encouraged the crowd to participate in the contest. The winners were also presented with life size dummy vouchers to magnify the impact of their win and celebration.
The list of winners:
• Balbir Kaur - Chandigarh
• Raj Kumar - Village Ballouual
• Mukesh Kumar - Mohali
• Chandni Chadha - Jalandhar
• GaganPreet - Jalandhar
• Vishal Gupta - Pathankot
• BhuvneshDhiman - Mohali
• Ramesh Chandra Kalra - Ludhiana
• Sandeep Anand - Mohali
Lay’s flight of flavours promo is an on-going engagement that started on 7th February 2016, will continue till 30thApril 2016, giving consumers a chance to win a grand prize of an international trip for two to one of the 5 countries -USA, England, Chile, West Indies, Spain on a weekly basis and also a chance to win one 108 cm (43) LED TV with home theater system worth Rs 65,000/- every day! To participate, all one needs to do is give into your love for Lay’s and grab one of the special promo packs right away. On the promo pack one needs to scratch the silver patch on back of the pack and SMS the code to 08980808080 to stand a chance to win. The promotion is valid on20g, 52g & 95g packs, priced at Rs.10, Rs.20 & Rs.35 respectively, of all 6 flavours of Lay’s.