April 14 2016, 18.19 PM IST || Pocket News Alert
Chandigarh, 14th April ’16: Kraftly, India's first O2O buy & sell marketplace makes its foray on Instagram with ‘InstaKonnect’. Launched in September 2015, Kraftly,which follows a model of an open marketplace, made its presence on Instagram to cater to the unique preferences of its young audience.
A recent study suggests that the young audiences especially in the age group of 18-24 are the most activeon Instagram, with their high purchasing and spending power. This makesthe millennial generation a mobile-first generation, with 80% of them using their phones to click pictures and post them on social media platforms. It’s the art of visual storytelling that attracts them to Instagram and keeps them hooked on. And, to cater to the needs of its customers, Kraftly is now offering the products and brands that they follow actively on Instagram.
Speaking about InstaKonnect, Saahil Goel- Co-Founder&CEO, Kraftly said,“‘InstaKonnect’ isa featurefor our sellers where they can communicate and engage directly with the buyers.In thisera of Visual Marketing, Instagram offers the unique ability to highlight visual content and this gives potential buyers a leverage to connect withbrands on a more intimate and tangible level as compared to other platforms. Going forward, we will continue to introduce innovative marketing strategies to give an enhanced experience to our customers.”
All the sellers need to do is to share pictures of the items they want to sell, be it jewelry, electronics, clothes, shoes, etc. online and become an instant Instagram Seller. This gives them the ease of sharing the pictures of the products directly from the Kraftly Website/App and get instant auto generated captions for Instagram. Once posted, anyone who comments with their Email/Phone number gets a direct checkout link to purchase that product. What’s more, ‘InstaKonnect’ offers a complete logistics solution and a guarantee to the buyers for their purchases.
About the company:
The company, Big Foot Retail Solutions Pvt. Ltd. (BFRS) was formed in July 2012 co-founded by SaahilGoel, Gautam Kapoor&VisheshKhurana. The company’s flagship SaaS e-Commerce enablement product, KartRocket was launched to the public in July 2013. The mobile O2O marketplace Kraftly was launched in September 2015.
KartRocket is a product of Big Foot Retail Pvt. Ltd., which offers end-to-end e-commerce solution to help SME’s to set up their web presence. It is an end-to-end E-commerce enablement platform where Indian retailer and SME’s can create their online E-commerce website under their own brand. With 100+ beautiful storefronts, free payment gateways, marketplace integration, traffic generator tool and integrated shipping solution, KartRocket is the only company in India that takes care of every e-commerce problem so that your business can go and grow online easily.
ShipRocket is India’s first automated shipping software, which lets the e-tailers manage multi-channel orders from one place. It has 1 click AWB assignment, multiple courier company options, bulk printing of shipping labels etc. to ease shipping for merchants.
Kraftly, leading the O2O mobile marketplace revolution in India, currently boasts of 15,000 shops, and adds over 17,000 listings per day. Kraftly’s vision is to create ‘flea-commerce’ by bringing on-board the long tail of individual and small sellers online and allowing them to fairly participate in e-commerce. Kraftly aims at having the widest catalog in the unstructured lifestyle categories and to enable the widest distribution for its sellers across all demand platforms.