April 11 2016, 08.50 AM IST || Pocket News Alert
Hyundai Motor India Ltd. (HMIL), the country’s largest passenger car exporter and the second largest car manufacturer’s music video ‘Drive Mein Junoon’ crossed 7 Million views on YouTube in 5 days of its launch.
This music video is the fastest ever to reach 7 million views mark in the automobile category in India and currently features amongst the most popular videos on YouTube. The music for this innovative video is composed from the Elite i20. The electrifying music anthem casts are India’s Youth Favorite – Arijit Singh, Clinton Cerejo and the Hyundai Elite i20.
“Drive Mein Junoon” was well received by the youth generating positive conversations for the brand Hyundai as marketing innovator with the keywords – fun, creative, unique, brilliant, awesome fusion, catchy, innovative, and new thinking. The video is available for viewing exclusively on ‘Hyundai India’ YouTube channel. https://www.youtube.com/watch?v=_Xdd3J2KQmk
Commenting on the success of ‘Drive Mein Junoon’ video, Mr Rakesh Srivastava, Sr. Vice President, Sales & Marketing, Hyundai Motor India Ltd said, “We are delighted with the appreciation that the music video has received by 7 million record views. Hyundai as a youth centric brand constantly endeavours to connect with the youth through innovative content and form a lifetime association. Hyundai will continue to engage with the youth through such novel initiatives in future to add ‘Brilliant Moments’ to the viewers.”
Mr Shah Rukh Khan, Corporate Brand Ambassador, Hyundai Motor India Ltd said on Twitter, “How cool is this. Well done @HyundaiIndia for an amazing track #DriveMeinJunoon, I just added it to my playlist. https://www.youtube.com/watch?v=_Xdd3J2KQmk ”
Mr Clinton Cerejo, the Music Director said on Twitter, “A musical innovation. Super experience with @raiisonai & @HyundaiIndia ‘s #Elitei20Watch now. http://youtu.be/_Xdd3J2KQmk #DriveMeinJunoon.”
Mr Rakesh Srivastava, Sr. Vice President, Sales & Marketing, Hyundai Motor India Ltd said on Twitter, “The YouTube video “Drive Mein Junoon” has crossed the landmark of One million views within 24 hours. Record made!.”