April 26, 12.33 PM IST || Pocket News Alert
Announces exclusive contest-based activation in partnership with BabyChakra to celebrate Mother’s Day
UrbanClap, India’s leading mobile services marketplace has partnered with India’s largest discovery & networking app for young moms, city-based discovery app BabyChakra to launch ‘Wow a Mom’, an exclusive contest-based activation campaign that celebrates the strength of Supermoms. The week-long affair will commence from 21st April, 2016 and will continue till 29th April, 2016.
Sons and daughters, with aspirations for their super moms can nominate their mother’s profile on a micro-site, which has been specially created for this campaign. They will be able to share the same within their social circle via various social media platforms to generate as many votes as possible. Top most nominees who garner maximum votes will be treated to a well-deserved day-long pampering session, courtesy UrbanClap.
Commenting on the fun-filled campaign, Varun Khaitan, Co-founder UrbanClap said, “Experiencing the gift of Motherhood is one of life’s greatest joys. The unbreakable bond between a mother and child showcases exemplary love and strength between them. To celebrate and honor that essence, we have partnered with BabyChakra to launch the ‘Wow a Mom’ campaign for Supermoms, and thank them for all the sacrifices they have made to make us happy. We all love our moms, and it is time we show our appreciation and let them know that they mean the world to us!”
Raghav Bhandari, Head Alliances & Partnerships at BabyChakra commented, “Mothers are an epitome of love and strength. They are our guides, nurturers, educators, and most importantly, protectors. Our joint campaign with UrbanClap is a celebration of the glorious experience that is Motherhood.”
Winners of the contest will be announced on 30th of April, 2016. The rewarding pampering session will take place on the following day, i.e. 1st May, 2016. Mothers will get to enjoy a massaging session performed by a certified masseuse, grooming and salon session at home by a personal stylist, and last but not the least, a scrumptious 3 course meal prepared by an expert master chef to end the day on a relaxing, fun-filled and delicious note.