· Belgaum, Udipi, Mangalore, Madikere, Bangalore and Mysore opens doors for the first ever dealership on wheels
· - 17th April - Bangalore - Yellahanka & Mother Dairy Area HNI complexes - 10.30 am till 6.30 pm.
· - 18th April - Bangalore - ITPL, Whitefield - 10.30 am till 6.30 pm.
· - 19th April - Bangalore - Sarjapura & Electronic City Phase 1 HNI Complexes - 10.30 am till 6.30 pm.
April 13 2016, 12.39 PM IST || Pocket News Alert
Bangalore, April 13, 2016: Unveiled at 4th India H.O.G. Rally and India Bike Week in February, 2016, Harley-Davidson’s first mobile dealership on wheels – the ‘Legend on Tour’ made its debut in Karnataka starting April 13, 2016. This one-of-a-kind dealership, created at par with the Harley-Davidson dealership in terms of its look and feel has been designed by the world renowned Dilip Chhabria of DC Design.
‘Legend on Tour’ is a strategic step undertaken by the company to enable the dealers to reach newer prospects in the region.
It brings the brand’s rich heritage to the city where ever it goes. The experiential zone created features 8 motorcycles from the 2016 Harley-Davidson India fleet including the newly launched Harley-Davidson 1200 Custom which will be available for demo rides. It also feature genuine Harley-Davidson motorcycle parts and accessories along with merchandise. Amongst other things, enthusiasts can enjoy the first-hand experience of sitting atop a roaring Harley-Davidson motorcycle through the Harley-Davidson Jumpstart.
Speaking about the Legend on Tour, Srinivas Reddy, Dealer Principal, Tusker, Harley Davidson, “Harley-Davidson is always looking for new ways to bring new riders to the brand and the sport of leisure motorcycling. The mobile dealership enables accessibility of brand to various aspiring customers. We see a huge potential to expand customer base in these cities.”
The Legend on Tour will be travelling to the following cities in Karnataka Belgaum, Udipi, Mangalore, Madikere, Bangalore and Mysore from April 13-20, 2016. From Karnataka, the dealership on wheels will travel to Tamil Nadu, and thereon steer to different parts of country - Kerala, Andhra Pradesh, West Bengal, Uttar Pradesh, Rajasthan, Punjab, Gujrat, and Madhya Pradesh.
The passion and enthusiasm Harley-Davidson receives from customers and enthusiasts continues to inspire the company’s growth plans. This growth is attributed to the company’s success in building a strong leisure motorcycle culture in India, a rapidly expanding dealer network, and a relentless focus on delivering a great customer ownership experience.
About Harley-Davidson India:
Harley-Davidson India commenced operations in August 2009 and appointed its first dealership in July 2010. The Company offers 13 models in its line-up in India, in addition to a full range of genuine parts, accessories, and general merchandise, available through its authorized dealerships. Harley-Davidson India is headquartered at Gurgaon, Haryana, and has an assembly unit at Bawal, Haryana. The company has 21 independent dealerships across India: New Delhi, Gurgaon, Chandigarh, Mumbai, Navi Mumbai, Hyderabad, two in Bangalore, Chennai, Kochi, Kolkata, Ahmedabad, Indore, Pune, Goa, Jaipur, Surat, Lucknow, Nagpur, Calicut and Coimbatore. For more information, visit the Harley-Davidson India web site at www.harley-davidson.in, Facebook, Twitter and YouTube pages.