April 20 2016, 15.14 PM IST || Pocket News Alert
Godrej KALA HIT helps the ‘Gateway of South India’ with its campaign - HIT Back Chennai
Chennai, April 19, 2016: Mosquitoes, the core cause behind diseases such as Malaria and Dengue have been a nuisance to mankind. This Dec, when the city of Chennai faced continuous rains turning into flash flood and causing damages to human lives, cattle, houses, crops, infrastructure and properties. Godrej KALA HIT, being true to its core brand ideology, initiated a campaign called ‘HIT Back Chennai’ to eliminate mosquitoes and prevent disease outbreak in the worst flood infected areas of Chennai.
To eradicate outbreaks of such epidemics, Godrej KALA HIT associated with Kalvi Kendra; a 35 year old Non Profit Voluntary Organization, based in Tamil Nadu. The NGO runs a number of development and rehabilitation programmes in collaboration with government and private agencies in affected areas. Kalvi Kendra conducted a research which highlighted various areas that were affected by the Chennai floods. Therefore, Godrej KALA HIT took the ownership of eliminating mosquitoes and their breeding sites from its root.
Ajay Dang, Head Marketing – Home Care, Godrej Consumer Products Limited said, “Mosquitoes menace has always been a serious issue in Chennai and post floods it was important to take quick action to prevent outbreak of mosquito borne diseases like Dengue and Malaria. HIT being a market leader took the lead and reached out to flood infested areas to eliminate the mosquito problem and provide respite to the needy people in worst affected areas. The ‘HIT Back Chennai’ campaign’s core aim was to create awareness about dangerous mosquitoes hiding in the corners of the homes and pose serious threat to our health, therefore the need to eliminate them. We sincerely thank Kalvi Kendra our NGO partner for providing on ground support and helping us reach & provide relief to the needy”.
Mr. S Chinnappan, Executive Director, Kalvi Kendra said, “Chennai was facing a lot of health related issues due to the mosquitoes post the floods. HIT is the biggest player in the market and when they came up with the ‘HIT Back Chennai’, we at Kalvi Kendra decided to associate with Godrej KALA HIT to take this initiative forward. The entire aim of the initiative was to free the city from the dangerous diseases. It is the first and good experience of Kalvi Kendra in collaboration with Godrej Group and we appreciate their service towards the society. We look forward to many more initiatives like HIT Back Chennai.”
The association identified two areas, namely, Rangarajapuram with 1200 households and Manali with 1700 households wherein thorough cleaning, fumigation and spraying with Kala Hit was conducted. This joint venture effort by Godrej and Kalvi Kendra had 20 volunteers for disinfestation of approximately 120 households per day. After the complete process of disinfestation, Godrej KALA HIT samples were distributed in all the households in order to eliminate the mosquitoes completely.
This movement by HIT aims at educating consumers about the importance of using aerosols to sanitize the corners of home by killing dangerous mosquitoes. The campaign underlines the fact that the heavy flood in the city may have resulted in mosquitoes breeding and spreading deadly diseases such as malaria and dengue which may affect the citizens of the city. It is therefore important to kill them completely from the root before they kill us and this is possible through the only solution that reaches deep corners and kills all hidden mosquitoes, Kala HIT.