April 29, 19.03 PM IST || Pocket News Alert
Indore, 28th April 2016: India’s leading consumer durable company GEM Appliances has launched a new range of direct cool refrigerators in the country which are purely designed and manufactured in India. GEM’s new range of products are high in quality, technologically advanced, durable and easy to use, priced as per the Indian consumers’ pocket size who are always keen to buy a good quality product at affordable price.
GEM Refrigerators are beautifully designed and come with strong and energy efficient compressor, best quality insulation system, attractive and steady door handle, washable anti-bacterial removable gasket, adjustable legs with U Shell body, larger chiller and vegetable box required for Indian homes.
Mr. Harish Kumar, Managing Director and a renowned face in consumer durable industry said “We are serving the industry for last 4 decades and have in-depth knowledge and experience of consumer durable industry. We know the buying and usage behavior of Indian consumers and are putting our best efforts to offer products to the consumers which are best in class yet come with a pocket friendly price”.
Commenting on the brand marketing strategies Marketing Head of GEM Appliances Mr. Rahul Sharma said “We are geared up with this season to capture remarkable market share in the industry and today we have unveiled our wide range of innovative products in the fastest growing market of Indore. Our aim is to deliver the products which bring happiness and satisfaction in the consumers’ minds. We are providing a full-flagged service support, training and branding support to our sales partners and a pro-active after sales support to the end customers”.
In Indore, company has appointed 6 distributors namely Mehta electronics, Vishwas electronics, Yadav Shree electronics, Apna electronics, Alfa electronics, Sanjay electronics Industry to expand the GEM presence in the market.
About GEM Appliances
GEM Appliances is a well established 50 year old Company in consumer durable industry , committed towards producing superior quality appliances and white goods which provide the best value to the customer .To achieve this, brand constantly strives to fulfill the customers’ expectations.
At GEM the motto is very simple; it delivers what is desired by the customers. Company strength is the ability to analyze key expectations of consumers in terms of various facets which includes, but is not limited to product features, design and size which the in-house Research and Development team of GEM, comprised of skilled professionals with extensive experience, launches itself using their expertise to develop products that are desired by its customers. Company has its fully integrated manufacturing facility in Himachal Pradesh where company manufactures all consumers durable in house