Fashion Designer Narendra Kumar designs outfits for Kangana, Kim & MissMalini at the LIVA studio
April 22, 12.35 PM IST || Pocket News Alert
Mumbai, 20th April, 2016: Renowned fashion designer Narendra Kumar Ahmed paid a visit to LIVA fashion studio along with MissMalini, renowned fashion blogger for designing her wardrobe, a special summer makeover. He was in his designer attire, had a keen look at Liva Spring Summer Collection and shared his creative thoughts.
Fashion Designer Narendra Kumar at LIVA Studio
Fashion Designer Narendra Kumar Sketching Outfits for Kangana, Kim & MissMalini
Fashion Designer Narendra Kumar with MissMalini at LIVA Studio
Nari was thrilled and said, “I’ve been part of LIVA’s journey since its inception. LIVA is all about ease, breathability, naturalness, comfort & all of this is coming together in a fluid form. Liva fabric is versatile in many ways. I particularly like Liva blends with cotton, linen, silk and many more that enhances fabric appeal. The colors are deep and vibrant. Drapes & flares are important aspects of Indian fashion & LIVA fabric fits the bill perfectly. LIVA is really a Fashion Fabric”.
During the visit, Nari took up a challenge of designing outfits for Kangana Ranaut, Kim Kardashian & MissMalini where he sketched outfits based on Kangana’s edgy style, Kim’s glamorous picks & MissMalini’s feminine appeal. He is going to design these ensembles using LIVA fabrics and we are waiting to see that.
LIVA’s Spring Summer inspirations impressed the designer to an extent where he stated his excitement about using LIVA fabrics in his upcoming clothing line.
He spilled the beans about current fashion trends, “Summer ‘16 wardrobe essentials are lace, knitwear, boho, athleisure and soft-utility style. Biggest trend alert is Indigo! Khaki is still trending. Classic black & whites are always in fashion. Light pastels suit the season too. You can never go wrong with prints like floral abstract and Aztec. Color block too can be a safe option. You’ll be amazed to see how LIVA fabrics satisfy all your fashion & comfort needs for this season.” He added.
About LIVA
LIVA is a natural fluid fashion fabric, from Birla Cellulose – a part of Aditya Birla Group. LIVA is created from natural cellulosic fibres and transforms the way you wear garments, giving them the most liquid and soft drape. LIVA is the preferred ingredient fabric brand for leading women’s brands including BIBA, Lifestyle, Shopper Stop, Van Heusen, Pantaloons, Allen Solly FBB, Fusion Beats, Maxx, Park Avenue, Wills Lifestyle and many more in over 140 cities and around 2000 stores. Currently more than 7 million garments carry LIVA tags. About 900 stores adorned the LIVA visual merchandise and training sessions conducted across India.