April 19 2016, 11.52 AM IST || Pocket News Alert
MUMBAI, April 19, 2016: D’lecta, an innovative dairy products and food services company, has appointed Havas Worldwide as its creative partner for its dip Cheese, slice Cheese and cream Cheese ranges. The brand will be handled by the agency's Mumbai office. The integrated mandate was won following a multi-agency pitch.
Mr. Deepak Jain, Managing Director, D’lecta Foods Pvt. Ltd.
Confirming the appointment, Mr. Deepak Jain, Managing Director, D’lecta Foods Pvt. Ltd., said, “Havas understood the product and its creative demands and have presented an approach that is in sync with our product vision and ideology.”
Nirmalya Sen, CEO, Havas Worldwide India, said, “With its commitment to innovation and great taste, D’lecta is well poised to give the long-established players in the category a run for their money. And we are delighted to have been chosen to partner D’lecta in this journey.”
Commenting on the association, Rayomand Patell, Executive Creative Director, Mumbai added, “From the very first interaction, there was great chemistry in the room. Being a bunch of foodies, working on a cheese brand excited us tremendously. We look forward to making D'lecta a household name as respected as it already is in the food services space.”
Havas Worldwide is one of the world’s leading communications networks. It was Cresta’s Network of the Year four years in a row and was the first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Committed to collaboration, Havas brings together experts across creative, media, and data to provide the most integrated offering on the market. Across 75 countries, 120 cities, and 316 offices, all 11,500 employees work with best-in-class partners to create, share, and learn.
Headquartered in New York, Havas Worldwide is the largest unit of Havas Group, a world leader in communications (Euronext Paris SA: HAV.PA). For more information, visit havasworldwide.com, or follow Havas Worldwide on Twitter (@havasww) or Facebook (facebook.com/havasworldwide).