Aloe-based petroleum jelly gains popularity in Middle East’s skin care market
April 11 2016, 14.06 PM IST || Pocket News Alert
Dubai, UAE – April 11, 2016: Dabur International, has announced that Dabur Herbolene has become immensely popular among Middle Eastern consumers as a complete nourishing solution for soft, glowing and healthy skin. The unique herbal-based petroleum jelly is fortified with the goodness of aloe vera and is rich in Vitamin E to effectively moisturise extremely dry skin, soothe chapped lips, smoothen knees and elbows, and heal cracked feet. In addition, Dabur Herbolene is safe to use as a body moisturizer and helps prevent nappy rash for infants’ soft and tender skin.
The hot and dry climate of the Middle East along with prolonged exposure to a temperature-controlled environment can result in common skin problems such as dullness, roughness, itchiness and cracks. Dabur Herbolene’s natural formula penetrates deep into the skin cells to provide intense nourishment for soft, supple and hydrated skin. Its regular use nourishes and protects skin from harsh weather conditions and helps heal cuts and cracks. Dabur Herbolene is a safe emollient to use on any part of the body.
Ashok Visweswaran, DGM Marketing, Dabur International, said: “Dabur Herbolene has emerged as a miracle balm because of its healing, soothing and moisturizing properties. It is a complete skin care solution in a tub which can be safely used on dry and itchy skin, chapped lips, cracked heels, and cuts. Dabur Herbolene is a result of the efforts of our research and development team to bring out a natural based petroleum jelly that can be used even on infant’s skin. Its popularity as a complete skin care solution reinforces Dabur International’s position as a market leader in providing natural and herbal personal and beauty care products in the Middle East.”
Dabur Herbolene is available in tubs of 115 ml, 225 ml, and 425 ml for convenient usage and storage.
Dabur International, a wholly owned subsidiary of Dabur India, has an overall turnover of more than USD 1.3 billion and a market capitalization of around USD 8billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence