April 22, 15.04 PM IST || Pocket News Alert
22nd April, 2016, Bengaluru: Counting down to the 9th edition of the TCS World 10K, Procam International and Cigna TTK are all set to test Bengaluru's fitness levels with the 5-minute Cigna TTK Treadmillion Challenge - in association with 'Cigna TTK Treadmillion Challenge' is here to put Bengaluru's fitness to test! and Volini. the Bengaluru edition of the challenge began today, creating the perfect platform for the city's fitness fanatics to compete against one another in a fitness challenge that pushes them to the limit.
One of the largest event activations ahead of the event, The Treadmillion Challenge 2016, allows participants who may or may not be running the TCS World 10K to challenge others to their best 5-minute run on a treadmill, which is a combination of distance covered and calories burnt until Sunday, May 1. The Challenge will travel to multiple locations that include 5 corporate houses, 8 gyms, 5 jogger's parks and 3 malls across the city.
The Challenge encourages people across all age-groups keen on being fit to participate in the event and win a host of exciting prizes, seamlessly blending their motivation to keep fit with their competitive spirit. The winner, who burns most calories and covers the maximum distance at each touch point moves forward to battle it out for ultimate glory at the TCS World 10K 'Nestlé Get Active Expo' on May 7 at the Kanteerava Stadium for the Grand Finale. The overall winners will take home attractive prizes worth INR 5,00,000.
Sandeep Patel, MD & CEO, Cigna TTK said "At Cigna TTK, we truly believe in "Health hai to life hai' and we encourage people to live a life full of health and wellbeing. The Cigna TTK Treadmillion Challenge is one such of our endeavour and I am sure Bengaluru citizens will part of this fun filled activity promoting fitness for a healthy life."
Dilip Jayaram, Chief Executive Officer, Procam International said "While we are always encouraged by the numbers that turn out every edition for the TCS World 10K, this gives a great opportunity for those who cannot participate, to join the TCS World 10K buildup through the Treadmillion Challenge. It's a fun competition that allows you to compete against your friends and family and achieve the ultimate goal of making fitness the most important aspect of your life."