April 6 2016, 20.40 PM IST || Pocket News Alert
Mumbai – 6th April, 2016: “This big Steffi doll looks so pretty”, said Ruhanika (Ruhi) pointing at the huge Steffi doll while inaugurating the new Simba Toys store at Khar. “Steffi is my favourite doll and I love playing with her”, she further added.
Simba India a subsidiary of Simba Dickie Group, Germany, one of the world’s largest toy manufacturers, launched its 4th Retail outlet in Mumbai. Ruhanika aka Ruhi and now Pihu of the serial “Yeh Hai Mohabbatein” launched the new Simba store in the heart of the city “Linking Road, Khar” with ‘Dora the Explorer doll’.
“Simba India is targeting to become the largest toy retail chain in India in the next couple of years with plans to open 20-25 stores every year. Toys contribute to child development and play is an essential part of growing up. However, toys have to be safe for children to play with. Our aim is to expand our footprints across India to ensure every child play with a safe toy”, shared Mr. Shree Narayan Sabharwal, Business Head, Simba Toys India.
Spread over an area of 600 sq. ft. Simba Toys new retail outlet in Khar features the most popular International toys like the worldwide best-seller catch-ball game Squap, the premium range of infant toys and role play Smoby, the designer doll Steffi and her sister Evi, the fierce and fast range of die-cast and RC cars Dickie & Majorette, the DIY range of Art n Fun kits, the personalized collection of Color Me Mine bags, the musical fun with My Music World series, the broad spectrum of Back to School Range of Bags and trolleys and many more. You name it, we have it. Simba is also the license owner for iconic brands like The Amazing Spiderman, Disney Princess, Futbol Club Barcelona (FCB), Dora, Mickey, Batman vs Superman (Movie) etc. The store has been designed to give a fun-filled shopping experience to customers. The kids are free to play with toys in the store, while parents shop from the wide range of safe and high quality Simba Toys for kids of age group 0-14 years.
“Simba is positioned as the neighbourhood toy store making good quality safe toys, easily available to the conscious and informed consumers. Idea is to provide a unique and delightful toy experience to the both the kids and the parents”, further shared Mr. Shree Narayan Sabharwal.
About Simba Toys India
Simba India a subsidiary of Simba Dickie Group is a German toy manufacturer founded in 1982 as Simba Toys. With a footprint in over 25 countries, Simba Dickie Group is one of the top five players in the industry and has manufacturing units in countries including Germany, France, Spain, Czech Republic, Thailand and China. Ever since it entered the Indian market in 2009 through its wholly owned subsidiary Simba Toys India, the premium toy maker has strengthened its footprint significantly in the fast-growing Indian toy market, becoming the leaders now. Simba Toys has also launched its Retail Stores in India through Franchise route and have multiple Stores across India currently.