April 15 2016, 18.32 PM IST || Pocket News Alert
CaratLane,
India's leading omni-channel jeweller has crafted a novel direction of
design and style in gold jewellery, with it’s latest collection line -
Un-Nostalgic. Unusual, unexpected and unapologetically modern –
Un-Nostalgic speaks the language of gold in today’s terms.
Un-Nostalgic
brings together three diverse collections of gold jewellery, in terms
of inspiration, aesthetics and story - Goldstruck, which brings
geometric designs and playful brave new styles, Gold Crush that captures
the raw texture of gold giving it the right level of edge, and Gold
Lace that takes froufrou filigree to a gutsy style. The entire
collection has over 800 new designs in both 18KT and 22KT gold.
“Gold
has been limited to occasions. Gold jewellery has always been designed
to blend in. With Un-Nostalgic, CaratLane breaks these norms about gold
jewellery for the urbane, edgy and chic women of today,” Mr. Mithun
Sacheti, Co-Founder & CEO, CaratLane said.
Sharing
the inspiration behind Un-Nostalgic, Atul Sinha, Senior Vice President,
CaratLane said, “Gold jewellery has had its day in many decades. But
lately, we noticed gold was losing its sheen as the true metal of high
fashion… this led us to conduct a nationwide study, titled ‘Unlearning
Gold’. The findings then confirmed the need to bring gold jewellery
that’s truly nothing like before - hence, Un-Nostalgic.”
The
‘Unlearning Gold’ survey revealed that Indian women today are
consistently looking for a new wave of modernist jewellery that provide
the perfect complement to the refined tastes of this age. As many as 55%
women described gold jewellery available in India as unwearable,
traditional in design, and not reflective of changing styles. When asked
to rate factors that are most important for gold jewellery, most women
ranked design as the most important factor, with 70% votes. Wearability
comes a close second among things that matter most to women today, when
it comes to gold jewellery.
“These
days, there is no down time, women want to wear gold that is easy and
goes with everything. It’s not a simple case of less is more; it is
rather about how can gold shed off its traditional feel and be more
contemporary. This is why we put our efforts together to bring
accessible, affordable and wearable gold jewellery that celebrates
everyday as an occasion, has a sense of individuality and complements
the eccentricity of every look. In other words, it’s gold jewellery
that’s Un-Nostalgic in design, style and appeal.” Mr. Sacheti further
added.
Each
collection of the Un-Nostalgic line brings a whole new range of rings,
earrings, pendants, bracelets, bangles and necklaces. Each design under
the Collection line rewrites the rules with tasteful craftsmanship and
attitude which readily fit into everyday lives, absolutely unlike gold
jewellery like ever before.
Collections start from Rs 3,500.
Un-Nostalgic - https://www.caratlane.com/gold-jewellery.html
About CaratLane:
CaratLane,
India’s 1st true omni-channel jewellery brand was founded in 2008, by
Mithun Sacheti and Srinivasa Gopalan. CaratLane was incepted with a
courageous objective – to make beautiful jewellery accessible,
affordable and forever wearable.
As
a 21st century jewellery brand, CaratLane collections draw design
inspirations from a strong historical legacy and interpret them in a
modern theme. With the new-age woman as a muse, the design philosophy at
CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful,
drawing out her compelling individuality, inner confidence and
self-esteem.
CaratLane
is known for its signature jewellery-buying experience across all
platforms. Along with the website which is India’s largest online
jewellery destination, CaratLane has over 13 brand stores across the
country. The stores bring the seamless jewellery buying experience with a
no barrier access to all jewellery, along with Magic Mirrors for
virtual try-ons. CaratLane also pioneered a unique Try@Home feature for
jewellery buyers in the country, where customers can book an
appointment, get their desired jewellery delivered at their doorsteps,
and try them at their comfort with no-obligations to buy.
Further,
in 2015, CaratLane launched its first-ever revolutionary virtual try-on
app – the Perfect Look App – which enables jewellery buyers to try
multiple pieces without, literally, having to putting them on. CaratLane
integrates the StreamLane™ system to eliminates inefficiencies from the
supply chain. It keeps the overheads low and enables CaratLane in
efficient delivery, along with bringing forth savings of up to 30% to
customers, over retail costs, without compromising on quality.
Facilitating
the diamond-buying experience in India, CaratLane stores include a
Solitaire Lounge to assist diamond buyers to find the perfect solitaire.
CaratLane diamond consultants are also available 24X7 at toll-free
number 1-800-102-0103.
To know more about CaratLane: Visit www.CaratLane.com
Join the conversation: #UnNostalgic #CaratLane | @CaratLane | facebook.com/caratlane
About Unlearning Gold:
The
‘Unlearning Gold’ study was conducted with an informed audience to
discover the new-age perceptions, tastes and preferences of gold
jewellery in India. The nation-wide study was commissioned and executed
by CaratLane in March 2016. The findings are based on an online study
and the responses of a select, informed audience of over 650 Indians
(514 women), including CaratLane customers and followers of the brand on
social media channels.