Media Alert
April 15 2016, 13.09 PM IST || Pocket News Alert
April 15, 2016: With 70% of Internet traffic on mobile, India is an exciting place for developers and entrepreneurs. As one of the fastest growing markets for mobile apps in the world, India currently has around 300,000 app developers (source: Deloitte India’s TMT Predictions 2015 Report), and already the second largest Android developer community in the world after the US.
Annual mobile app downloads for Asia Pacific to increase from 58.5 billion in 2016 to 162.2 billion in 2020. According to Appannie.com’s Mobile App Forecast, India will be a significant contributor to download growth thanks to the influx of capable smartphones priced below $50, boosting smartphone adoption.
On Tuesday, Twitter brought its Asia’s first #HelloWorld developer tour to the vibrant marketplace of India. Participants gathered in Bangalore to connect with Twitter’s developer team and learn from success stories of top local companies using Fabric, such as DailyHunt (@DailyhuntApp) and Practo (@practo).
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Arvinder Gujral (@ArvinderGujral), Sr. Director of Business Development, APAC, Twitter kicked off the event and spoke about the thriving developer community in India and Twitter’s mission to help developers through the Fabric platform and on their mobile app development journey. He also looked back at the growing popularity of Fabric in India by highlighting the fact that based on App Annie data, of the Top 100 most downloaded Apps in the last 12 months that are made in India, more than 65% use the Fabric platform.
Caption: @ArvinderGujral introduces participants at #HelloWorld Developer Tour and @Fabric in Bangalore.
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Caption: @AliParr walks the developer community through recent updates to Fastlane and Unity Integration
Ali Parr (@AliParr), Twitter’s head of platform partnerships international, took the crowd through the journey of Fabric right since it was launched in 2014 and set the context for current developments and the future of Fabric. Ali highlighted the importance of Crashlytics in building a stable application and elaborated on how Answers gives businesses in-depth data on audience insights and opinions. He also threw light on Fabric’s latest features including recent updates to Fastlane,Unity Integration.
He spoke about the platform’s milestone announcement around Fabric this week: Fabric is now serving over 2 billion active devices, and announced eight new partners to the Fabric toolset to help developers solve key challenges within mobile development.
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Felix Krause, software engineer, Twitter and founder of Fastlane, shared information about Twitter’s recent acquisition of Fastlane to streamline the entire app deployment process.
Local Indian app developers took centre stage to share how they’re using Fabric to reach wider audiences and enhance their offering.
News app, Dailyhunt (@DailyHuntApp) uses Fabric platform to solve a variety of challenges around App Stability, real time analytics, phone based authentication, embedding live content and leveraging native Ads capability to achieve its business goals.
“Fabric is a very reliable and easy to integrate platform that enables any mobile first app with seamless support for managing crashes, key usage metrics and Ads based monetization. By integrating against specific kits offered by Fabric, app developers can pick and choose the feature-set relevant for them. Fabric has helped Dailyhunt in managing app stability across it’s reach of 26 million monthly active users. The team at Dailyhunt has recently released a test-integration with MoPub to serve native Ads, banner Ads and interstitial Ads on its Android app. The team is also exploring Digits integration for phone based login and switching from oEmbed API based integration to client side integration for Twitter cards embedded in its content”, said Bapu Kota, CTO, Dailyhunt, India’s leading local language News, eBooks & Test Prep platform.
Bollywood entertainment app Hungama uses Fabric tools such as Crashlytics, Answers, Twitter Kit, Digits and exploring Mopub to solve key pervasive challenges they face in their app journey around stability, growth and monetization.
“Over a period of time we have been using various tools from Fabric.io, this provides us deeper insights & critical metrics, giving us instant visibility that helps us keep a constant pulse on our user’s behaviour. Shortly we will be rolling out our products with the Digits module, which will give us access to consumers in the mobile ecosystem who may have an email id but will surely have a mobile number, India being a mobile first market”, said Siddhartha Roy, CEO, Hungama.com.
Restaurant finder app Zomato uses a suite of tools from the Fabric platform, including Crashlytics for stability, Answers for real-time app analytics and audience insights, and MoPub for monetizing their mobile inventory.
“Crashlytics and Answers have helped us immensely to serve our customers better and improve customer experience. Crashlytics has helped us solve some critical issues which would have gone amiss otherwise. Answers has been our go to place to see our key numbers on a daily basis”, said Pramod Rao, SVP - Growth, Zomato.
To achieve a breakthrough in this thriving global mobile app market, developers will want to take advantage of the solutions available via Fabric. To find out more about the platform, check out the detailed developer documentation, or contact our developer support team available 24/7 to answer questions in our forums and via these accounts (@TwitterDev, @Fabric, and @Digits).
So, get started by signing up for Fabric.
About Twitter:
Twitter (NYSE: TWTR) is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to consume, create, distribute, and discover content, Twitter enables any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, on a variety of mobile devices, and via SMS. Available in more than 40 languages, Twitter reported 320 million monthly active users as of the quarter ended December 31, 2015. For more information, visit about.twitter.com or follow @twitter