March 16 2016, 10.32 AM IST || Pocket News Alert
VelvetCase.com, the largest online jewellery destination, launched a special initiative on Women’s Day this year ‐ Celebrating the brilliance of “#RockstarWomen.” Creating a league of 8 Rockstar Titles to honour 8 ladies rocking it in their respective fields of excellence, the jury selected from women in adventure, academia, glamour, corporate and literature and more. The team traveled to different cities and personally met each one of these 8 #RockstarWomen ‐ Woman of Steel Shital Mahajan, Media Maven Malini Agarwal, Power Woman Schauna Chauhan, Changemaker Shaheen Mistri, Shining Entrepreneur Richa Kar, Influencer Shradha Sharma, NextGen ‐ Rising Star Ananya Birla and Mompreneur Archana Kumari Singh ‐ and felicitated each one of them with a lovely hand‐crafted collection of jewels curated specially by designers Diosa and Pulio Bozal.
The brand picked a league of eight to remind the world of their passionate tales. The campaign celebrated womanhood by paying tribute to the indomitable spirit of women across the country.
CEO Kapil Hetamsaria had this to say, “This campaign, although kicked off on Women’s Day, is not just about a one day celebration but the initiative is to keep the spirit of womanhood alive. The campaign hopes to inspire and motivate more women to lead their lives the way they want and opt for journeys they are truly passionate about.”
About VelvetCase.com
VelvetCase.com is the largest online marketplace for designer jewellery. With 200+ designers, retailers and manufacturers as partners, their portfolio showcases designs from across India, New York, Italy, Australia and other countries, bringing curated collections to its customers. The company has built a disruptive supply chain model by leveraging cutting edge technology like 3D printers in delivering personalized and unique jewels to consumers worldwide. The innovative model adopted by VelvetCase.com has already found its way in a case study written by Indian School of Business, Hyderabad and recently published by Harvard Business Publishing. This is one of the firsts for an Indian company to be picked up by Harvard Business Publishing, this early in its evolution.
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