March 01 2016, 23.08 PM IST || Pocket News Alert
1 March 2016: Titan Eyeplus, India’s leading eyewear retail brand, that has been setting benchmarks in the category for innovation, design and retail experience, is re-defining standards once again.
Titan Eyeplus unveiled a new brand logo that has a minimalistic and contemporary look, reflecting a youthful persona of the brand. The brand has also launched a new retail identity that aims to rejuvenate one’s experience of retail in the eyewear category. The new identity reflects the movement of the category from a functional requirement to a fashion accessory with exciting lifestyle cues.
Speaking at the launch Mr. Ronnie Talati – CEO, Eyewear division, Titan Company Limited said, “As a leader in the eyewear category, at Titan Eyeplus we are constantly striving to ensure we stay ahead of the curve. We are focused on innovating and experimenting in order to make eyewear a more desirable product category and to keep offering our customers a new experience. Our new identity reflects the evolving changes in their lifestyle requirements that will allow people to play with their looks.”
The new identity is designed by Mr. Michael Foley – Founder, Foley Designs, who had earlier made his mark with stunning, contemporary designs that gave Titan Company Limited (erstwhile Titan Industries Limited) an aesthetic makeover. Speaking of the thought behind the new design he said, “It has been exciting to be a part of this journey that Titan Eyeplus has embarked upon. The new identity will revolutionize the way consumers experience retail in the eyewear category. ”
Adhering to international norms, the products on display will be segregated by gender, with specific focus on women. A separate section will be dedicated to the youth and kids. Each of the consumer segments will have products segregated by lifestyle or occasion based requirements such as corporate, fashion, sports, etc. Fashion counters for each segment will showcase collections with current global trending styles. The new identity also offers lifestyle-based lenses from Titan.
With eyewear moving into the fashion accessory space, the product display mechanism has also undergone a change to address the needs of our trendy consumers who look use their eyewear to enhance looks. The new and innovative display showcases both the front eye shapes and the temples of each eyewear.
The new stores showcase a wide range of spectacles from house brands such as Titan, Enigma and Adreno for men and women, and sunglasses from Titan Glares and Fastrack. The Dash range of products caters to kids requirements as well.
Titan Eyeplus will also have a dedicated luxury section, housing a large range of international brands such as Montblanc, Swarovski, Porsche, Tag-Heuer, Carrera, Ray-Ban, Maui Jim and Tommy Hilfiger. The store is the perfect destination for the fashion conscious consumer looking for the latest in international eyewear fashion.
Apart from the in-house and international brands, the store also has a wide range of high tech Titan lenses for all consumer segments across single vision, bifocal and progressive requirements. These lenses are available in various materials like glass, plastics, polycarbonates and Trivex with scratch resistant and anti-reflective coatings which minimize glare and provide 99% vision clarity. All Titan lenses are made in Titan’s in-house lens manufacturing units.
