March 15 2016, 13.42 PM IST || Pocket News Alert
March 2016, Pondicherry: With Hidesign’s third edition of hand-painted bags, artist and illustrator Amrita Nambiar’s vivid imagination comes alive with each brushstroke. This special collection is inspired by the fun and madness of Alice in Wonderland, the fanciful book by Lewis Carroll.
Named after characters in the story, the shoulder bags, The White Rabbit andThe Queen of Hearts, are the perfect accessories for a casual brunch.Along with women’s wallets (Mad Hatter, The Dormouse, The Cheshire Cat), there are also vibrant clutches that will make a statement.
Founder & President of Hidesign, Dilip Kapur, says, “For the hand-painted collection, we collaborated with Amrita, to create pieces of art, drawing inspiration from one of the most popular classics of all time. We started with sketches and watercolour paintings, which slowly started to take shape onto the bags. Working on leather is always a treat, as the material absorbs colour beautifully and the grain adds to the richness of the painting.”
The hand-painted Collection will be available exclusively at Hidesign stores and onwww.hidesign.com. Prices start at Rs. 2,495.
About Hidesign
Founded in 1978 by Dilip Kapur, Hidesign is a lifestyle group, which re-defined the vision of luxury in India through an ethos of high quality, ecological values and personalised service. Hidesign has established its name, through its iconic leather brand, based on a strong heritage of craftsmanship and innovation. By keeping its focus on a classic contemporary fashion statement, with timeless yet edgy design, Hidesign caters to a highly savvy and sophisticated urban professional.
With a global presence, the group has become one of the first Indian brands to be retailed at premium international outlets – House of Fraser in the UK, Myers and David Jones in Australia, Stuttafords in South Africa, Parksons in Vietnam and Robinsons and Isetan in South East Asia. Hidesign has grown to 84 exclusive stores and a distribution network in 25 countries. In India, the collection is available at all exclusive Hidesign outlets and leading retail stores like Shoppers Stop, Lifestyle and Centrals, and ecommerce portals Amazon, Flipkart, Myntra, Jabong and Snapdeal.
