March 29 2016, 20.41 PM IST || Pocket News Alert
Mumbai, 29th March, 2016: Godrej LAL HIT concludes with the final leg of its edutainment
campaign, ‘Super HIT Vacation’ which leveraged on the topicality of summer vacation to deliver the
core message that ‘cockroaches spread food poisoning’. Keeping this thought in mind, Godrej LALHIT with its new campaign addressed young mothers about the importance of a safe and healthy
summer vacation in three phases.
The most awaited moment for finalists ended with the announcement of ‘Super HIT Vacation’
contest winner Mrs. Hema Mody. She walks away with an exciting opportunity to appear on
television and travel vouchers worth Rs.50,000 from Godrej LAL HIT.
On this occasion, Mr. Sunil Kataria, Managing Director, Godrej Consumer Products Ltd & Business
Head at Godrej & Boyce Mfg. Co. Ltd. presented the winner with the award and vouchers. He
concluded the ceremony and said, “We are glad to receive such a great support by all moms and
consumers. It is extremely important to keep your environment hygienic and free of cockroaches. At
Godrej our constant aim is to save our consumers from health hazards and give them a healthy
lifestyle. With Super HIT Vacation campaign by Godrej LAL HIT, we hope consumers have
acknowledged the need for change in daily routine. ”
Mrs. Hema Mody, winner of Super HIT Vacation Campaign said, “I am very happy and delighted to
be part of Super HIT Vacation Campaign. It’s a great initiative by Godrej LAL HIT by educating moms and consumers on such a critical issue. It was a fun campaign with games and learning”
During the course of the contest, the campaign saw three phase. In the last leg, the campaign
concluded with visits to the finalists’ houses in Mumbai and Delhi by celebrity mom Tisca Chopra,
who plays the balance of a perfect mother in reel and real life. Contestants were been marked on
their summer preparations.
Godrej LAL HIT has conducted a research which highlighted that 80% of consumers acknowledge
about cockroach infestation in their home but only 17% consumers use some solution to address the
problem. And therefore Godrej LAL HIT has taken the ownership of educating mothers on the
problem and help them solve the problem from its root, in an engaging and clutter breaking way.
The campaign – ‘Super HIT Vacation’ has reached out to mothers across the nation through a mix of
press, digital & radio media.
About Godrej Consumer Products Ltd:
Godrej Consumer Products Limited (GCPL) is a major player in the Indian FMCG market, with leading household and personal care products. Our brands, which include Good knight, Cinthol, Godrej No. 1, Expert, Nupur, aer, HIT, Fairglow and Ezee and Protekt are household names across the country. We are one of the largest marketers of toilet soaps in the country and are also leaders in hair colours and household insecticides. Four of our brands (Good knight, Cinthol, Godrej No.1 and Godrej Powder Hair Colour) are ranked among the 100 most trusted brands in the country by Economic Times – Brand Equity. We are driven by our mission to continuously enhance the quality of life of consumers in high-growth marketswith superior-quality and affordable home care, personal care and hygiene products. We also have a strong emerging presence in markets outside India. As part of increasing our global footprint, we recently acquired 60% rights in Cosmetica Nacional, a Chilean hair colour company. The acquisition of the pan-African Darling Group, and Rapidol and Kinky in South Africa have given GCPL leading positions in the fast growing African ethnic hair care market. With acquisitions in West Africa, the Megasari Group, a leading household care company in Indonesia and Issue Group and Argencos, two leading hair colourant companies in Argentina,
Keyline Brands in the United Kingdom, and Godrej Global Mideast FZE, we own international brands and trademarks in Asia (excluding India), Latin America, Africa, Europe, Australia, Canada and the Middle East
