· The advertising campaign aims to turn Jharkhand into one of the most preferred investment and tourism driven destinations in the country
March 22 2016, 12.13 PM IST || Pocket News Alert
New Delhi, 22nd March, 2016: Leading multi-media solutions providing agency Prabhatam Advertising has bagged the sole contract for undertaking multimedia advertising, communication, media, digital and PR activity for the state of Jharkhand, emerging the front runner in a rigorous selection process undertaken by the Jharkhand Government.
With a single mind proposition to scale the multifaceted image management at both domestic and global scale, the Information & Public Relations Department of Jharkhand government has awarded the sole contract for the entire state of Jharkhand for the period of 42 Months, which will serve various ministries and departments of Jharkhand to get into the main stream of public domain, both assertively and affirmatively.
“Prabhatam Advertising has entered into a exclusive agreement with the Department of Information & public Relations of Jharkhand Government after qualifying the series of selection rounds by participating as an one of the eligible contenders, with a razor sharp focus to attract optimum attention for the various initiatives, schemes and programmes of the Jharkhand government being undertaken under the inspiring and dynamic leadership of the honorable chief minister of Jharkhand Shri Raghubar Das,” said Shri Mayank Gupta, Director , Prabhatam Group.
Prabhatam has being the front runner in the preparation of strategic road map for augmenting and ameliorating the public perception about Jharkhand state, engaged in making forward march towards all round growth and development. Prabhatam Advertising has designated a team of Communication, Media, Digital and PR experts to work incessantly for the Information and Public Relations Department through its dedicated Hub at Ranchi and Delhi and all across the country.
Shri Rakesh Sharma, CEO, Prabhatam Group, spearheading the project advocated that “Our prime focus during the entire brainstorming session was to integrate the bio diversity of Jharkhand at multiple forums and to give it a spectacular social and digital media leverage, both in India and overseas giving Jharkhand a facelift turning Jharkhand into one of the most preferred investment and tourism driven destinations”.
Special emphasis will be laid to develop new softwares and applications in sync with global mega trends.
Prabhatam Advertising will lay emphasis upon strategy development, media planning for print, TV, radio, outdoor, social and digital media dovetailed with innovative ideas marketing by percolating it to the last mile beneficiary in every nook and corner of Jharkhand state and nationwide, even overseas.
Shri Sharma stated that Prabhatam Advertising has dedicated a special task force for media planning and media buying ensuring matchless media savings for the Jharkhand Government and the team will report by weekly and every month directly to honorable Chief Minister for promoting Jharkhand on the world investment and tourist map.
“Prabhatam Advertising was evaluated as the most successful bidder amongst the Multinational advertising houses who have participated in the tender, being floated by the Department. Some of the notable contenders were Dentsu, Crayons, Grey worldwide, Publishes, Disha Communication, and Network, who were invited for making presentation before the eminent members of the selection committee and Prabhatam Advertising was found to be most befitting bidder for the brand promotion of Jharkhand in India and overseas,” said Shri A.K Pandey, Director, IPRD, Jharkhand.
Mr. Mayank Gupta added that Prabhatam Advertising has recently undertaken an extensive outdoor media campaign promoting Jharkhand Government in the nation’s capital, attracting the attention value of policymakers, political leaders, stake holders and the investors besides classes and masses in the first round of outdoor media campaign implementation.
