March 01 2016, 23.06 PM IST || Pocket News Alert
New Delhi, 01st March, 2016: Pernod Ricard India, a leading global Wine & Spirits company today announced the opening of Luxe Boutique at the Mumbai Duty Free at Chhatrapati Shivaji International Airport’s Terminal 2. A first-of-its-kind exclusive wine and spirits store, The Luxe Boutique, houses a vast portfolio of the most premium and rare collections under one roof.
Luxurious in it’s true sense, the Luxe Boutique not only provides an unparalleled range of all popular brands but also houses rare whiskies like Chivas Regal Icon for adorers and collectors alike. Priced at USD3500, Chivas Regal Icon is the culmination of history, and an embodiment of craftsmanship and tradition married with the unparalleled expertise of Chivas Regal’s Master Blender Colin Scott. Out of the limited collection available worldwide, 2 bottles are available in India at the Luxe Boutique.
Featuring over 40 SKU’s, the premium selection available at the Luxe Boutique includes Royal Salute 62 Gun Salute, Chivas Regal 25 YO, Ballantine’s 30 YO, The Glenlivet 25 YO, Ballantine’s 17 YO, Royal Salute 38 YO, Absolut Elyx, G.H. Mumm Champagne & Brancott Estate wines.
On the opening, Kartik Mohindra, Business Head – International Brands at Pernod Ricard India said, “We are proud to present our first exclusive luxury retailing experience – the Luxe Boutique store here in India. Indian consumers are increasingly adopting luxury Wines and Spirits and this unique boutique will provide an exclusive yet intimate brand experience across our entire portfolio. A joint initiative with The Mumbai Duty Free, we are sure travelers and shoppers will enjoy a truly luxurious experience with our brands.
Innovation, Authenticity and Diversity are at the core of the Luxe Boutique. Designed on the theme of fluid architecture, the Luxe Boutique has an attractive, large illuminated droplet shaped center piece. The gently waved back walls on which the brands rest add to the luxurious, sensorial environment that the customer can experience at the Luxe Boutique. In line with the latest trend, the boutique also houses an exclusive ‘Digital Interactive area’ created for shoppers to learn more about their favorite single malt or scotch brand by simply placing the bottle on the Interactive screen which works on RFID technology. The interactive screen will inform the customer about that particular bottle that they have picked up.
“Here at Mumbai Duty Free, we continuously aim to bring our customers the best in travel retail and are thrilled to partner with Pernod Ricard to unveil the world’s first Luxe Boutique right here at Mumbai International Airport,” said Manishi Sanwal, Mumbai Duty Free’s Managing Director. “From the luxury product offering to the interactive, digital shopping experience, we’re confident travelers will love this new addition to our footprint and look forward to working with Pernod Ricard on more exciting customer experiences at the Luxe Boutique going forward.”
