March 18 2016, 14.01 PM IST || Pocket News Alert
~Introduces two new themes - ‘Blue Planet’ and ‘Go Bush’ featuring a line-up of trendy denims and outdoor apparels to get a perfect look this season~
New Delhi, March 18 2016: Welcome this summer season in a stylish way as, Numero Uno, India’s most fashionable denim brand brings its Spring Summer collection to life with a fusion of summary shades and springy florals. The brand has introduced two new themes - ‘Blue Planet’ of trendy denims and ‘Go Bush’ of chic outdoor apparels designed to add a refreshing feel to your style and get a perfect look for this season.
Inspired by the palette of a quintessentially Indian summer, the new collection has an appealing mix of ‘Summery’ colours encased in distressed prints, embossed florals, rust amber, ebony bronze, pastel shades, portraying a feel of the dynamic colour Blue and lively colour Bronze. Numero Uno Jeanswear understands the pulse of today’s go-getter consumers and hence introduces its new collection of Spring Summer denims and apparels that come in a variety of fits and patterns to suit all your style needs.
The theme ‘Blue Planet’ is all about the intricately designed denims carrying a crumpled, rugged and distressed look. The new denims highlight the dynamism of the colour blue- the colour of life, the colour of ocean and the colour of sky. Blue is a constant in our lives as it is dramatic, engaging and communicative and portraying the same, the new collection brings life to your style with embossed florals with modern romantic shades. The denim collection is designed using special Laser techniques that helps achieve the authentic lived-in and used look. The result of acid washes is quite impressive as the engraved pattern looks like naturally faded jeans. Natural fading effect by sun along with abrasions brings a delicately aged feel to the surface of the denims.
Designed for fashion conscious men and women, the blue planet denim collection is ideal to flaunt your summer style. The new range features cosy fitting and offers a clean look with subtle detailing, refined destruction and delicate damage and repair. The range comes with the fray play work that unravels the yarn to establish the rough luxe look and enhance the style appeal.
The theme ‘Go Bush’ is inspired practicality to work in a muddier environment. Florals are renewed in new forms combining quintessential and classy fashion to create functional outdoor garments for surviving extreme sports. Portraying the bronze as the new metal of the season, the collection gives an edge to your style quotient, plays with the levels of colour, and sways from rust amber to ebony bronze with earthy depths.
The collection also has a Bohemian touch to it that adds a fresh take on this element of fashion. This soft, delicate yet sophisticated interpretation of boho styling modernises the crossover of contemporary design and local skills by crosshatching traditional crafts with modern silhouettes and materials. The florals are placed in unlikely settings to disrupt and dislodge their sweet reputation thus representing Numero Uno’s timeless craft combined with a modern muse, skilfully.
About Numero Uno
Numero Uno is one of India’s leading jeanswear brands built over 25 years with a comprehensive range of casual wear products. We primarily cater to Mid- Premium to Premium branded apparel segment for men and women offering a diverse product range which, among others, includes jeans, trousers, shirts, jackets, blazers, sweaters, T-shirts, sweatshirts, shorts, etc. We have an extensive distribution network with 185 exclusive stores, 23 LFS and 38 Hypermarkets in addition to over 500 retail outlets pan-India.
Our Company also has a dedicated in-house design and merchandising team of 70 members who develop and create styles that meet the latest fashion trends. We believe this differentiates us from other players in the Industry as each of our manufacturing activity is sourced, conceptualised and designed from these in-house team of professionals. This has helped us to emerge over the years as one of the leading indigenous manufacturer of jeans and casual wear in India.
