March 08 2016, 16.48 PM IST || Pocket News Alert
Did you ever thank your mom for cleaning up your room? Did you ever thank your wife for doing your laundry? If not, then this is the time. Because this International Women’s Day, Midea India takes the opportunity to salute these unsung homemakers and celebrate their efforts by launching ‘Salute the Homemakers’ campaign.
Midea, world’s leading home appliances company and world’s no. 1 brand of Air Treatment products*, understands the requirements of every homemaker. Thus by introducing world-class technology and innovative products, Midea India has always lent a helping hand to the homemakers by making their life better, simpler and easier. The digital film #SaluteTheHomemaker pays tribute to all the women who work relentlessly, round-the-clock for their families. Not just that, it also captures an insight where people think that being a homemaker is an easy job and doesn’t involve much effort. It explains how things turn around when a homemaker doesn’t do what she does each day.
The film in a subtle way responds to the male protagonist’s casual comments in past “What did you do the whole day”. The gradual buildup of suspense culminates calling a spade a spade manner “I did not do what I do every day” beautifully drives home the hard hitting message.
“Midea India has always thought of the comfort and need of a homemaker while introducing innovative products. We understand the efforts of homemaker in giving the best to the family. The campaign stitches beautifully our thought and a salute that needs to be given to every homemaker for being the best, said Sanjay Mahajan Vice President, Sales and Marketing, Carrier Midea India Pvt. Ltd.
Midea brings home smart technology and innovation, facilitating the homemaker to create happiness at home.
Commenting on the film, Sambit Mohanty, Creative Head, DDB Mudra North says, "On a surface level, the film is a reminder of what could happen if she takes a single day off! But actually it's a tribute to that unsung homemaker who spends every single day being busy, busy, busy managing the home front. The hours are long, the work is never done, no wages are paid...yet there's hardly any acknowledgement. We only took the opportunity of Women's Day to pay her this long overdue tribute."
Commemorating the International Women’s Day, a Facebook contest has been launched (#SaluteTheHomemaker contest) wherein people can send in their stories of saluting the creators and sustainers of their home. The best entries will be awarded with new range of Midea Air Purifiers. One can access: Midea Faceboook page (http://ift.tt/1Yr3xEp) to participate in the contest.
The film can be accessed at link: https://www.youtube.com/watch?v=enP09B7NlnU
*Euromonitor report
About Carrier Midea India
Carrier Midea India Private Limited is a joint venture between Carrier and Midea. Carrier is the world leader in high technology heating, air-conditioning and refrigeration (HVACR) solutions with operations in more than 170 countries. Midea is a multi-billion dollar home appliance and air conditioning conglomerate with presence in more than 190 countries. Carrier Midea India has a manufacturing facility in Bawal, Haryana, and has exclusive rights to manufacture and sell Carrier and Midea brand air-conditioners in India, as well as sell other Midea brand Home Appliances.
