Coming up with their new ‘Millennial fashion outlets’
March 10 2016, 18.22 PM IST || Pocket News Alert
Hyderabad, March 10, 2015: India’s leading value fashion brand is celebrating 10 glorious years in India.The brand was established in India in 2006 with its first store in Indore. Max has become the largest value fashion brand in India and the Middle East with over 300 plus stores across 15 countries; offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.
Max Fashion India which pioneered the concept of ‘value fashion’ in the country has just launched its Millennial store format, a new store format targeting the fashion savvy discerning youth. The stores will house imported collection and will be present across top 6 metros. Positioning itself on the mantra ‘Make Everyday Fashionable’, Max isthe fashion destination for the entire family. Now, Max has more than 135 stores across 50 cities with over 5000 employees and 5 million customers with a turnover of over Rs 1800 Cr for the year 2015-16.
Speaking at the conference, Mr. Vasanth Kumar, Executive Director, Max Fashion India, said “In the last ten years, the brand has been agile enough to move and evolve its positioning from youth to the family. Fashion consumption has drastically increased with ecommerce in India. Our challenge now is to come up with new innovation every 45 days. We are now focussing on contemporary middle class and young millennial since 30% of our business comes from 18-25 age group. The way forward is omni channel route. The Goal is to deliver superior omni channel brand experience. This year with a turnover ofRs 1800 crore, we are the only biggest mono brand in the country.”
When the sector is growing at 12 percent per annum, Max is growing at three times the rate of the segment average, which is more than 38% per cent CAGR, making it the most profitable mono-fashion brand in the industry.Max has the highest market share in South India and is the largest mono fashion brand in the country.
About MAX:
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘Latest fashion at great Value’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 300 stores across 16 countries and in India, Max has more than 135 stores across 50 cities. The brand plans to have a network of 145 stores in India by the end of FY 15-16. You can also visit - http://ift.tt/1mX0EqC.
