~ The powerhouse of talent showcases her freedom and spirit through an enthralling dance video on Culture Machine’s UnBlushed Series~
March 09 2016, 20.18 PM IST || Pocket News Alert
If Aditi could offer only one tip to other women, ‘celebrate yourself’ would be it! The gorgeous Aditi Rao Hydari has always done things that have stood out. From her choice of films to the upcoming video, Aditi reassures us that she will always stand out, she is not part of the bandwagon. The talented actress reveals her heartfelt feelings on life – her philosophies and its purpose in an extraordinary video which is a part of the celebrated UnBlushed Series by Culture Machine. Choreographed by Shampa Sonthalia and Bertwin D’souza, the video will have Aditi perform a powerful contemporary dance for the very first time.
The video begins with Aditi’s haze, walking into a decrepit location. She begins to prepare for her performance, as her accoutrements begin to come off – the rings, the jacket, her bag. Her movements are slow, precise, and purposeful. All through her preparation, we hear a conversation, which sounds more like a pod-cast echo of a past interview, where a voice asks her, “So, what would you like this video to be about?”. An interesting experiment with audio and visual juxtaposition, Aditi begins her monologue in the interview, which opens a window into her world, her philosophy of life, the 5 year old inside her, and the woman she is today, all this while we see surrealistically beautiful images of Aditi dancing by herself and for herself. She continues by saying how we forget to live in and for the moment and ends the video with a strong statement that hits hard: “…Because I, like every woman, am my biggest celebration.”- A befitting message to celebrate International Women’s Day. An interview from the past, a dance for the present, with a purpose towards a future, all coalesce magically in this one video.
Talking about the video, Aditi said… “We tend to dwell over our regrets, mistakes, heart breaks and somewhere we forget to savour our present and the excitement of what lies ahead of us. We tend to play our bygone life, over and over in our heads, like a movie on loop, don’t we? I don’t ever want to be a victim, because I am my greatest strength and if at all there needs to be a message that goes out there, it should be to, ‘Celebrate yourself!’ I do it through dance… Find your celebration! That is what Culture Machine and I have tried to convey through this video for the #UnBlushedseries”.
The video ‘Let’s Dance’ has been supported by Spawake, a sea mineral based skincare brand for which Aditi Rao Hydari is an ambassador. The brand was launched in India by KOSÉ Corporation, one of the largest beauty and cosmetic companies of Japan.
Watch the video on: https://www.youtube.com/watch?v=ZMN1kvsgAz0
About Blush:
Bold, Unapologetic, Beautiful & Brave would be the way to describe Blush, if she were a woman. A lifestyle digital platform, Culture Machine’s Blush presents content for the modern, cosmopolitan, forward thinking and decision making woman. From beauty to beautiful, woman to womanhood and lifestyle to life, discover a myriad of themes on everything that the modern Indian woman wants to know.
