- The offsite will take place at Mehboob Studio on March 29, Day 1 of LFW -
March 22 2016, 02.14 AM IST || Pocket News Alert
Mumbai, 21st March, 2016:
Lakmé Fashion Week Summer/Resort 2016 hosted a special preview of MANISH MALHOTRA in association with LYF for his upcoming Haute Couture collection – ELEMENTS at Li Bai, St.Regis Hotel today.
LAKMÉ FASHION WEEK SUMMER/RESORT 2016 PREVIEW WITH MANISH MALHOTRA SHOWCASE OF UPCOMING COLLECTION ‘ELEMENTS’ IN ASSOCIATION WITH LYF
Speaking about the collection, Manish Malhotra said, “As my label turns a new decade, I am excited to unveil my Summer Resort 2016 Collection at Lakmé Fashion Week. Over the years each of my shows at Lakmé Fashion Week have grown to be landmark events in their own right. I am excited to be doing the LYF show this season. My collection ‘ELEMENTS’ is inspired by nature and brings out the dichotomy of beauty and power present in the four elements – Earth, Water, Air and Flame, much like the play of confidence and demureness; tradition and glamour that we see in a contemporary bride.”
The offsite show will take place at Mehboob Studio on March 29, marking the opening day of Lakmé Fashion Week Summer/Resort 2016.
The collection will include richly embellished gowns, lehengas with trails and structured tops and blouses. Layers of fabulous organza, tussar and crepe in pastel hues of baby pink, powder blue, light green and orange give the outfits a dreamy allure. Motifs of tropical flora; sharp, architectural cuts and asymmetrical detailing add a touch of edge to the collection. As with every season, the showcase will also present a capsule for grooms in the collection. For Summer/Resort 2016, Manish has crafted sharp jackets and kurtas, tailored pants and churidars in blue and ivory for the gentlemen for a refined look.
Saket Dhankar, Vice President and Head-Fashion, IMG Reliance said, “Manish has had a long standing relationship with Lakmé Fashion week, spanning over a decade. His vision and creative craftsmanship is par excellence and the panache he brings onto the ramp is unmatched. Block your date for 29th March, the opening show of Lakmé Fashion Week Summer/Resort 2016 will be an evening of high fashion and glamour, we promise you a grand affair.”
Sunil Dutt, President LYF SmartDevices said “Lakmé Fashion Week and Manish Malhotra complement LYF’s pursuit of creative excellence, design superiority, and affordable luxury. Through this association, we present LYF as a fashion tech brand, through the eyes of trendsetters.”
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” LFW is organized twice every year. Lakmé Fashion Week Summer/Resort 2016 will be held from March 30 – April 3, 2016 at St.Regis, Mumbai. For further information log on to http://ift.tt/1RvG4mf
About Lakmé:
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com
About IMG Reliance:
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India's premier fashion event, Lakmé Fashion Week and South Asia's only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.
