March 04 2016, 13.03 PM IST || Pocket News Alert
New Delhi, 4th March 2016: The recent service data management (SDM) market survey published by Frost & Sullivan ranks Huawei top in the 2015 SDM market, with a share of 30%. By the end of 2015, the Huawei SDM solution has served over 310 operators in more than 136 countries.
In their white paper, the world-renowned consulting firm analyzed the SDM solutions provided by different vendors in terms of their hardware products, software products, services, and overall features. The vendor ranking was concluded by comparing these solutions. The white paper reports that the advantage of Huawei SDM solution lies in how it helps operators improve operation efficiency, accelerate service innovation, and explore the potential value of subscriber data. These operators can in turn manage the growing subscriber data, simplify the network, and reduce operation costs.
Thanks to its highly reliable architecture and professional operation and maintenance team, the Huawei SDM solution has maintained an accident-free record for seven years straight, setting a new quality measurement standard for the industry.
Global Growth of the SDM Market
Driven by the VoLTE service boom, operators across the world hope to manage their subscriber data using SDM in complex networks. By helping operators avoid data silos while improving user experience through use of subscriber data, the SDM solution has enormous business potential in the big data era. This solution is growing rapidly, with an annual market growth rate of 9.24% from 2010 to 2014.
The market witnesses development of mobile ads, network openness and monetization, and M2M services, which is accompanied by operator demand for cost-effective operations. The white paper further predicts that this development will promote continued growth of the SDM market in the next several years.
In 2019, the market is expected to be worth over US$2.4 billion in revenue with a rise in compound annual growth rate to 11.46% in the five years leading up to then.
SDM Market Development Trends
The survey shows that high reliability, simple and unified management, and data mining and exposure will become the main drivers of the SDM market.
High reliability: Facing pressure from the increasing traffic volume with network evolution, operators want to maintain stability of the SDM solution.
Simple and unified management: Operators want to manage data easily and uniformly so as to maintain service consistency in the different network environments in coexistence.
Data mining and exposure: Subscriber data is an operator's asset that can generate profits. Data mining and exposure help operators improve user experience while providing innovative services.
About Huawei
Huawei is a leading global information and communications technology (ICT) solutions provider with the vision to enrich life through communication. Driven by customer-centric innovation and open partnerships, Huawei has established an end-to-end ICT solutions portfolio that gives customers competitive advantages in telecom and enterprise networks, devices and cloud computing. Huawei’s 150,000 employees worldwide are committed to creating maximum value for telecom operators, enterprises and consumers. Our innovative ICT solutions, products and services have been deployed in over 170 countries and regions, serving more than one third of the world's population. Founded in 1987, Huawei is a private company fully owned by its employees.
