~Mumbai emerges as the leading hub with buyers splurging on fashion and beauty products~
March 30 2016, 13.55 PM IST || Pocket News Alert
National, 30 March 2016: eBay India, India’s leading e-commerce marketplace has revealed #IndiakaPassion: a consumer analysis conducted on www.ebay.in for the period of 01 January – 15 March, 2016.
As per #IndiakaPassion trend, the research indicates India’s passion for shopping products in the lifestyle category with a major focus on fashion and beauty products. Apart from these products, the analysis showcased India’s ardent love for photography, gaming & fitness devices, food items and musical instruments. Women emerged as prominent contributors to these categories.
Purchasing gaming consoles, fitness products and musical instruments online emerged as the upcoming shopping patterns. Another key insight from the research highlights that while men prefer to buy fashion and health products online, women are splurging heavily on photography products and accessories on ebay.in. The fashion products that men prefer to shop are t-shirts, jackets and sunglasses. In the fitness category, men shop for protein supplements and home gyms while women are on the lookout for weight loss supplements, and exercise cycles.
#IndiakaPassion
* Mumbai – Fashion and Beauty products
* New Delhi– Splurge on Food delicacies
* Bengaluru–Gaming enthusiasts
* Chennai – Avid readers
* Pune – Fitness buffs
* Hyderabad – Love for Pop Culture
* Kolkata – Art enthusiasts
* Ahmedabad - Acoustic guitars and recording studio equipment’s
* Jaipur – Handicraft lovers
The report data that was collated basis a national survey revealed Mumbai, Delhi, Bengaluru, Chennai, Pune, Hyderabad, Kolkata, Ahmedabad and Jaipur as the Top 10 e-commerce hubs showcasing #IndiakaPassion. Amongst these, the city of dreams –Mumbai successfully emerged as the most passionate leader in online shopping.
