Showcases wide array of delicacies
Chandigarh, March 21, 2016: Del Monte, India’s leading processed food and beverage brand, known for its unique taste, product and quality, participated in Aahar 2016, the largest annual International Food and Hospitality event in India. With this, Del Monte completes 8 years of fruitful participation at Aahar.
Del Monte displayed a wide range of products ranging from imported products like gourmet pasta, olive oil, olives, fruit fillings, dried prunes and apricots, packaged fruits and vegetables to domestic products like fruit drinks, ketchup, mayo & mayo based dips, Chinese sauces, pasta sauces and other culinary sauces. Baked Beans, a new product in the canned vegetable range was also introduced during the event for the consumers.
Speaking about the brand’s growth and its participation in Aahar, Mr. Yogesh Bellani, CEO, FieldFresh Foods Pvt. Ltd said, “In line with our brand vision of creating flavorful and delightful experiences, Del Monte’s focus at Aahar this year was to provide innovative and interesting food solutions to cater to the constantly evolving needs of consumers, and delight them with the new product ranges. With our participation and unique product display, we were able to create more engagements for all the categories and increase touchpoints.,”
To bring alive the theme of- ‘Creating delightful experiences’, a team of professional chefs demonstrated the versatility of Del Monte products with live cooking stations. The Italian zone focused on live cooking counters demonstrating both cold and hot preparations with gourmet pasta. The ‘Packaged fruits and vegetable section’ was equipped with a wide array of delicacies like Fruit Cocktail bread, Fruit Cakes and Pastries, Apricot and Cranberries Custard Danish, Prunes and Apricots Foccacia etc. The ‘Culinary’ zone exhibited Del Monte’s strength in customized condiments and emulsions such as tandoori mayo and cheesy mayo.
The event was attended by a large number of trade visitors who were interested in Del Monte’s wide range of products and got a taste of these wonderful delights.
About Del Monte:
Brand Del Monte has over 100 years of rich international heritage during which it has been synonymous with quality and taste. The brand originated in the US and is now available all across the globe.
The Del Monte range of branded processed food and beverage products in India includes Fruit drinks, Ketchup & Sauces, Packaged Fruits and the Italian Range consisting of Pasta, Olive Oil and Olives/Jalapenos and a Culinary range for both B2B and B2C markets.
Del Monte was brought to India in 2007 by a joint venture between Bharti Enterprises and Del Monte Pacific Ltd. The JV is called FieldFresh Foods Pvt Ltd.
India’s leading business group, Bharti Enterprises, has interests in telecom, agri-business, and retail. With over 228 million customers, Bharti’s flagship unit, Airtel Ltd., is India’s leading private sector provider of telecommunication services.
Del Monte Pacific Limited is listed in the Singapore Stock Exchange and has exclusive rights to the Del Monte brand for processed food and beverage products in the Indian subcontinent and in the Philippines where it enjoys leading market shares for canned pineapple juice and juice drinks, canned pineapple and tropical mixed fruits, tomato sauce, spaghetti sauce and tomato ketchup.
