Brand Avatar presents the inaugural edition of Fashion Premier Week March 18, 19 and 20 – Day 1
Brand Avatar presents FASHION PREMIER WEEK in Chennai for the first time on 18th, 19th and 20th of March, 2016 at Crowne Plaza. FASHION PREMIER WEEK is a Global fashion festival that will offer wide networking opportunities to designers, buyers, retailers and models, besides aligning with India's vibrant cosmopolitan culture, blend arenas of fashion and hence appeal to a broad spectrum of fashion lovers, besides fostering creative opportunities for all stakes – holders and participants.
Osman Abdul Razak, Indrajith, Studi 9696, Studio 149 by Swathi Purushothaman, Anuradhaa, Glamora by Sarath & KD, Maheshwari and Falguni and Shane Peacock are the designers who will be showcasing their collections in FASHION PREMIER WEEK. Each fashion show will see Bollywood and Kollywood celebrities walking the ramp as showstoppers.
Neil Nitin Mukesh, Brand Ambassador for Fashion Premier Week, brings his own brand of youthful fashion sensibility of modern India. Neil Nitin Mukesh will also been seen hitting the ramp as a showstopper for one of the fashion shows. Fashion Premier Week will also be a platform for new upcoming models to walk the ramp with the most experienced and renowned models in the fashion industry and showcase their talent to the nation.
This edition of FASHION PREMIER WEEK will feature a retail platform on all the 3 days, in the form of multiple designers’ exhibition. This will create a buzz among fashionistas and direct customers. Also it will act as a networking platform between retailers, direct institutional buyers and designers.
FASHION PREMIER WEEK will feature Chennai Choreographers, the multi talented Karun Raman, Priyamanigandan and the celebrated Choreographer Achala Sachdev.
Show Schedule
| Show Schedule | ||
| S. No | Show Date | Designers |
| Day 1 | 18th March | Osman Abdul Razak |
| Day 1 | 18th March | Indrajith Indar |
| Day 1 | 18th March | Studio 9696 by Sandeep |
| Day 2 | 19th March | Studio 149 by Swathi |
| Day 2 | 19th March | Anuradhaa |
| Day 2 | 19th March | Glamora by Sarath Krishnan & Kd |
| Day 3 | 20th March | Maheshwari |
| Day 3 | 20th March | Falguni & Shane Peacock |
Inauguration of the Fashion Premier Week Exhibition
The exclusive launch of FPW took place at Crowne Plaza on 18th March with Maari Director Balaji Mohan) inaugurating the exhibition. FPW translates its vision into practice by providing Thank Bunny - a retailers app a platform to launch their app for the end users.
Brand Avatar's Fashion Premier Week always aim to set new standards in fashion ecosystem and to begin with we want to provide platform for technology solutions providers. So, Thank Bunny App is right platform to fashionistas to connect with fashion world.
Thank Bunny is a suite of technology platforms designed exclusively for Fashion Retailers that include Jewelers, Apparel retail, and salons.
The first is a mobile application for buyers to discover and connect with their favorite fashion brands. Using this application, fashion retail brands can build their own fan-clubs and announce exclusive news and offers to their club members.
The second is the cloud based Loyalty platform that is used in-store by the retail merchant. He can build his own network of loyal customers, track their buying behavior and reach out to them with greetings.
DAY 1
Osman Abdul Razak
Osman Abdul Razak (OAR) - Private Label! Is a mere representation of how men should dress today!
The atelier studio has been servicing clients with specific sartorial requirements since its inception in 2007. Although the label focuses more towards bespoke fashion, the ideation behind this preview collection is for men to experiment with different genres of current fashion trends, at the same time keeping it simple and classy.
The current collection takes a cue from the seasons forecast, showcasing a classy play of colours and fabrics, fine hand embroidery and interesting embellishments.
With impeccable finish the collection adds suave to any wardrobe and the best part: it’s exclusively yours.
The show features shoes by Language.
Elevate your dress sense;
#DapperDa
SHOWSTOPPER - Vikram Prabhu
Indrajith Indar
This collection highlights the brightness of summer with its wide vibrant colour palette, components of cord and embroidery will merge with the basic shapes to create newness.
SHOWSTOPPER – Sakshi Agarwal
Studio 9696 by Sandeep
Scribbles, tessellations and doodles have made us go crazy, simplifying this and making something wearable has led us to create an innovative and off beat collection. Our spring summer line titled "Tradition meets quirky" takes us back in time, drawing from some of our most cherished childhood memories - be it the dragon fly that we chased in the park, the TV remote that we fought our siblings for, the cool shade of summer umbrella's that we spent hours lazing under, puzzles the wacked our brains, finger prints that marked our identity and tiara's that excited young girls, all elements cleverly disguised to suit today’s trends were the key motives used in this collection.
The collection is created using intensive manual laboured techniques such as ethnic hand embroidery, tie & dies and block printing to give it a handcrafted feel.
As we believe "Style isn't about attention but self-expression", so infuse a part of what you are in every outfit!!
SHOWSTOPPER – Ramya Krishnan and Divya Darshini
