February 10 2016, 15.19 PM IST || Pocket News Alert
100 Year Old WFB Baird showcases the new Club Burgoyne range to Bengaluru
Bengaluru, February 10, 2016: WFB Baird & Company (India) Pvt. Ltd. - a wholly owned subsidiary of WFB Baird & Company, a 100 year old Irish entity and the pioneers & largest manufacturers of Irish Linen - announced today its 5 years strategy for India. James Baird, Chairman, said “In the past two years the company has seen unprecedented demand for our linen fabric brand Club Burgoyne. The Company has recently invested in new manufacturing facilities to meet this demand. Our market research has shown that this demand is set to continue as characteristics of linen become accepted by the Indian consumer.”
He pointed out that linen is the most comfortable of all the natural fabrics to wear, especially in hot, humid weather due to its absorbent and breathable nature.
Having a well-established customer base in Europe & America through customers like Marks & Spencer, Ralph Lauren, J. Crew, Brooks Brothers, Tommy Hilfiger &Calvin Klein to name but a few, WFB Baird has now set out their strategy for further investment in India on the back of continuing growth from Club Burgoyne& the largest fashion houses of India. This includes Madura Fashion & Lifestyle, Blackberrys, Fab India, Scullers, Colour Plus & Arvind brands from whom WFB Baird India won the Best Fabric Vendor of the year award in November 2015.
Peter McNutt, Director of Design for the Global business, shared his experience of working in India - “The most shocking thing for me was the incredible diversity of this country and its many cultures within cultures. Club Burgoyne was initially launched with a very International look which had to be adapted to meet the taste of India. This was done through the introduction of a hugely talented Indian design team who work closely with the International designers to create a perfect balance of Indian & Irish heritage”
Suchitra Menon – CEO, India emphasized that “WFB Baird is now making its presence felt in the domestic market through ‘Club Burgoyne'. We distribute throughout the country with a large and growing network of Dealers and have immediate plans to expand our distribution base by adding new members to our ever growing Club Burgoyne family. Alongside this we continue to roll out further exclusive showrooms throughout South India initially, today numbering 5 in Kerala. We are confident of our position in the market as Club Burgoyne stands out as a beacon of true authenticity with its genuine Irish heritage.”
“Club Burgoyne is pleased to announce the Big Burgoyne Bash– a Fashion Show- that is taking place at the Shangri La, Bengaluru. Club Burgoyne is growing rapidly and has decided to take this opportunity to showcase its latest fabrics curated by renowned designer Hari Anand. The Big Burgoyne Bash is a forum for the fashionable elite to meet and exchange ideas in a relaxed fun fashion. The Big Burgoyne Bash will travel from its starting point in Bengaluru across the Country crisscrossing our dealer networks”
