February 24 2016, 12.27 PM IST || Pocket News Alert
New Delhi, 24th February,2016: Usha Shriram which recently announced its ambitious plan to foray into Mobile handsets in India, has revealed that they are partnering Champion Computers to start manufacturing of mobile handsets under USHA SHRIRAM brand as an initiative of Digital India. The mobile phones hence produced will be 100% Made in India products.
Announcing their strategic partnership with Champion Computers, Mr. Satnam Sandhu, Sr. Vice President, Usha Shriram said, “Associating with Champion Computers for manufacturing of mobile handsets under USHA SHRIRAM brand is a win-win situation, and we’re delighted by the benefits hence we’ll be able to deliver to our customers. We look forward to expand our relationship with Champion Computers as we work to improve mobile handsets based on consumers’ demand.” Champion Computers has initially plans to manufacture Mobile handsets under brand USHA SHRIRAM having 6 feature phones and 4 Smart Phones with a frequency of adding 3-4 new models every month.
Champion Computers which is an ISO 9001 :2008 company has been in the business since 1995. With its well established and fully functional manufacturing facilities in Delhi and Himachal Pradesh, Champion Computers is regarded as one of the most experienced players in IT Industry which is manufacturing mobile devices and other electronic products for many brands.
Speaking on the occasion, Mr. Kapil Wadhwa, MD, Champion Computers said, “Our partnership with Usha Shriram will be a game changer in the industry. We have already scaled up our production line to meet the upcoming demand. We have a massive potential for both development as well as manufacturing of latest mobile handsets at our facilities.”
Currently, Champion Computers has the capacity of producing 6 million handsets which it plans to double to meet the growing demand going forward. Starting its operations and manufacturing in 2013, as one of the first Make in India initiatives, Champion is now a well experienced player in Sourcing, Supply Chain Management and Manufacturing of Feature Phones, Smart Phones, Tablet PCs, Power Banks, etc.
At a time when most companies are cutting back on their investment in manpower, Champion is going ahead with its plans of investing in more people to gain market leadership. The company is very bullish over increasing its market share with expanding its product portfolio and simultaneously investing more in increasing its highly talented staff strength. Apart from mobile phones, Champion has already started assembly of various mobile accessories which are soon to be launched in the market.
At Champion, the company always focuses on innovations and so all its products are the combination of latest technology and extraordinary features. The company recognizes the “Technological obsolesce factor” and keeps pace with the ever-changing international scenario. Its strong commitment to quality and customer satisfaction has been recognized by platforms like CHIP – Best Value Award and WD Excellence Award.
About Champion Computers
Champion Computers Pvt. Ltd, an ISO 9001:2008 and 14001 certified 25 years old company which has emerged as a major constituent of the Indian IT and Communications Industry with selling a wide range of products under the brand umbrella of ‘Champion’.
Headquartered in New Delhi, the brand Champion enjoys strong presence pan-India through its strong nationwide distribution network. In order to cater to the ever growing ICT needs of today’s tech-savvy consumers, recently the company has entered into a strategic alliance with Bharat Sanchar Nigam Limited (BSNL), the oldest and largest communications service provider in INDIA.
About Usha Shriram
“Usha Shriram Enterprises” is a name to reckon with for Quality, Reliability and Trust-A reputation that the Company has earned over the decades of building quality and innovative products, providing excellent service and customer satisfaction. “Usha Shriram” has been marketing products including Water Purification, Lighting and Cookware among others under brand Usha/”Usha Shriram”.
“Usha Shriram” has been the most popular brand of Furniture for decades under thefamous brand “Usha Shriram Lexus”. The company also has a chain of boutiquehotels under the name “Usha Shriram Lexus Hotels and Resorts”. The Company has Home Appliances under the brand “Eurolex”.
