February 26 2016, 10.18 PM IST || Pocket News Alert
Celebrities Lisa Haydon, Chitrangda Singh and Shibani Dandekar shared their thoughts on the Scotch Whisky Collection as the ideal gift for men
Bangalore, 25th February, 2016: Indians have traditionally exchanged gifts on every occasion - the custom is deep rooted in our culture. But consumers today want a touch of style, uniqueness, and personalization in their gift items, which reflects their status. The gifting market in India has grown strongly in the past decade due to rising disposable incomes, aspiration levels and exposure to global trends. Today gifting can be categorised by Personal gifting, Festival Gifting and Corporate Gifting.
United Spirits Limited hosted an extraordinary evening with renowned personalities Lisa Haydon, Chitrangda Singh, Shibani Dandekar and Nitesh Chhapru, Head of Marketing, Premium Core Portfolio, United Spirits Limited who unveiled the Scotch Whisky Collection: An Exceptional Gift for all occasions for men. The Scotch Whisky Collection entails a premium range of Scotch whiskies such as Black Dog, Vat 69 and Black & White as an ideal gift for whisky connoisseurs who will cherish the specially created collectible gift packs. Whether it is to unwind with a dram of Black Dog, or savour the legendary appeal of the famous VAT69 or the sociable warmth of Black & White there’s an exquisite blend for each moment.
The Scotch Whisky Collection launch was dedicated to ‘solving the dilemma of gifting for men’ and was hosted by Anuradha Menon whose witty twist to ‘gifting’ kept the audience highly amused. Celebrities Lisa Haydon, Chitrangda Singh and Shibani Dandekar shared anecdotes of personal gifts they had received and shared. They were unanimous that the Scotch Whisky Collection now made it simpler for them to buy gifts for their male friends.
Speaking about her favourite gifting moments, Lisa Haydon mentioned, “I believe we have solved the dilemma of gifting for men. Earlier it was a task to find the right gift for the right occasion but the Scotch Whisky Collection is the ideal gift for all occasions. All men appreciate their Scotch Whisky and am sure would cherish such a gift.”
Commenting on this, Chitrangda Singh, said “It’s a great feeling when someone appreciates your gift. The appreciative expression makes every moment count while getting the ideal gift. My father is a perfectionist and a man of great character and strength. He enjoys his Scotch whisky and hence the perfect gift for him would be a bottle of VAT69.”
Adding to his, Shibani Dandekar, commented. “I love buying gifts for people who I am close to as I know their likes and dislikes. When I am invited to a friend’s house I always gift a bottle of Black &White as it’s one of the best tasting Scotches whiskies today and always tastes better when shared! If I know someone who has won an award or received a promotion I tend to gift them a bottle of Black Dog to celebrate their achievements.”
Nitesh Chhapru, Head of Marketing: Premium Core Portfolio, USL said, “The gifting market in India has become a billion dollar industry and is still evolving. People are now looking at more innovative and personalised options while purchasing their gifts. Keeping this in mind, we have launched The Scotch Whisky Collection: An Exceptional Gift with the finest of our Scotch whisky blends to celebrate all occasions. The SWC includes Black Dog, VAT69 and Black & White; exquisite blends with exceptional taste and flavour for every moment.”
United Spirits brings to you a range of premium Scotch Whiskies for gifting this festive season; a delight for all whisky connoisseurs who will cherish the specially created collectible gift packs. So go ahead and get #ScotchAsAGift.
*Drink Responsibly*
About United Spirits Limited (USL)
USL is a subsidiary of Diageo plc which is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. In 2013-14, Diageo plc acquired a 54.8% shareholding in USL making India one of its largest markets.
Founded in 1826, USL is the largest Indian spirits company, selling around 120 mn cases annually, involved in the manufacture, sale and distribution of beverage alcohol. USL produces and sells Scotch whisky, IMFL whisky, brandy, rum, vodka, gin and wine. Its portfolio includes much-loved brands such as McDowell's No.1, Royal Challenge, Signature and Antiquity. USL also imports, manufactures and sells Diageo’s iconic brands such as Johnnie Walker, VAT 69, Black & White, Smirnoff and Ciroc in India. The company also successfully operates strong brand extensions like Johnnie Walker The Journey, Black Dog Sparkling Water, Smirnoff Experience, Royal Challenge Sports Drink, McDowell’s No.1 Soda and Bagpiper Soda among others.
The company is listed on the BSE Limited (Bombay Stock Exchange) and National Stock Exchange of India Limited (National Stock Exchange). For more information about USL, our people, vision, brands, and performance visit us at www.unitedspirits.in.
Shibani Dandekar, Chitrangda Singh, Nitesh Chhapru & Shibani Dandekar unveil the United Spirits Scotch Whisky Collection
