February 26 2016, 20.49 PM IST || Pocket News Alert
Bangalore – Global Sports Brand PUMA and Creative Director, Rihanna, release THE TRAINER under Rihanna’s FENTY label, a sneaker that combines innovative performance technology with game-changing style.
Debuted at the PUMA by Rihanna fashion show on February 12th, THE TRAINER is Rihanna’s take on a traditional work out sneaker with a fashion-forward and futuristic flair. An all-new PUMA silhouette, THE TRAINER is a fearless, bad-ass sneaker with exaggerated proportions and massive sex appeal.
Along with its good looks, THE TRAINER also exudes in performance features. Its upper is constructed from Ariaprene, an advanced form of neoprene for a secure yet breathable fit. Feel extra levels of support with its high tongue height and TPU Kurim cage with fully reflective underlay.
THE TRAINER is flexible as ever with a pivot that allows for 360-degree movement. Full length flex groove, additional heel thickness on medial and lateral sides support fast and dynamic multi-directional movement. Solid rubber outsole pods providing full ground contact and traction without weighing you down.
Rihanna paid just as much attention to unique textures and materials as she did to fit, technical details and colors to bring to market that is a true fusion of sport and fashion. She selected three bold colors to introduce this new silhouette – Black, White and Red.
THE TRAINER is an extension of Rihanna’s risk-taking attitude and sure to elevate one from the street and the gym. Dropping globally at PUMA stores, PUMA.com and select sneaker boutiques on 26th February.
PUMA
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running & Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com
FENTY PUMA BY RIHANNA
With the FENTY label, Rihanna fuses her fierce, independent approach to music and fashion with the unmistakable, sport-driven design of PUMA. Fearlessly bold and effortlessly stylish, PUMA BY RIHANNA is performance remixed.
